YouTube highlights 5/26

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

One busy six-year-old
The first video posted on YouTube.com was a 19-second video called Me at the Zoo. Six years later, more than 48 hours of video are uploaded every single minute, representing a 100% increase over last year alone. As YouTube continues to grow, we’re invested in bringing you more content, innovative tools and an increasingly effective platform to tell your stories. Read more about the past six years of YouTube on our blog.

Interviews in outer space
Last Thursday, Space Shuttle Endeavour and International Space Station astronauts answered questions submitted by YouTube fans during their first live interview from space shuttle STS-134. The astronauts answered questions ranging from social media and new technology to the challenges of leaving family behind—and they even performed a group somersault. Watch the full interview presented by PBS on YouTube.



Caps, gowns and pearls of wisdom
Graduation season is here, which means lots of commencement speeches. YouTube houses a vast repository of commencement addresses, and through YouTube EDU, colleges and universities have uploaded more than 1,600 videos to their own channels. Pick up some sage advice by checking out these star-studded commencement speeches.



The value of views
We announced a change to the way advertisers pay for Promoted Video ads on YouTube. Rather than paying on a per click basis, we’ll move this ad format to a cost-per-view (CPV) basis, meaning advertisers only pay when viewers click on their ad and watch the featured video. We hope CPV formats help to better align video ads with advertisers’ goals of driving trackable video viewership. Read more here.

This week in trends
Here are two of our favorite videos this week:

• One of the most shared videos of the past week has been this proposal via movie theatre trailer, a now famous engagement before a screening of Fast Five. See for yourself why this video has gotten more than 13 million views in just over a week!
• The latest Google Chrome ad starring Lady Gaga had a strong showing, with over 1 million views in six days. 

Posted by Neha Mandal, Product Marketing Manager, The YouTube Team

YouTube highlights 5/13

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

More great content on YouTube
This week we announced the addition of 3,000 major movies titles on youtube.com/movies. We’ve been offering a slew of free movie rentals on YouTube since 2009, but now you can rent and enjoy your favorite movies right on YouTube for a few bucks, from classics like Goodfellas to newer blockbusters including Inception, The King’s Speech and Harry Potter and the Deathly Hallows. There’s no downloading or software required—you can enjoy the growing selection of movies right in your browser.

Aside from professionally produced content, original content producers like like Machinima, Annoying Orange and Ryan Higa to reach TV-size audiences on YouTube week after week. In the coming year, we plan to equip more creators with the necessary tools to produce unique, valuable content. Read more from Salar Kamangar, head of YouTube, on how we plan to expand the availability of great content.

Inspired educators gather on YouTube
The Teaching Channel, one of our newer YouTube EDU partners, is a great example of technology actively elevating education standards. On the channel, teachers can discover new teaching methods and classroom ideas, and get feedback from other teachers while sharing their expertise. The hope is that teachers and schools around the country will use video to learn from each other and improve the educational experience of every child. Explore the channel yourself and pass it along to teachers you know.



Royal festivities around the world
On April 29, we live streamed the Royal Wedding on the official YouTube Royal Channel. While we knew many people would tune in, we didn’t expect numbers this large—the wedding was streamed 72 million times across 188 countries! Add that to the millions of people who caught the action later that day, and you have 101 million total streams on April 29 alone. Find more stats about the live stream event on the YouTube blog, and if you were one of the few to miss the wedding, the entire live stream and video highlights are permanently housed on The Royal Channel.



This week in trends
From the world of YouTube Trends:

• A woman plays a tune across three instruments, becoming the most watched and shared video in Taiwan this week
• News on Bin Laden draws reactions from around the country
• 10 ways kids are asking each other to the prom
• Millions watched President Obama’s speech at the White House Correspondent's Dinner

Visit the YouTube Blog for much more from the world of video.

Posted by Neha Mandal, Product Marketing Manager, The YouTube Team

YouTube highlights 4/28/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Music, Mother Earth, flash mobs and royalty were all celebrated on YouTube in the past two weeks. Read on for more details.

A front row seat to the royal wedding
The much anticipated royal wedding of Prince William and Kate Middleton is finally here, and you have a front seat. Tune into the Royal Channel, the official YouTube channel of the British Monarchy, on April 29 to see the entire wedding celebration live. The live stream will begin at 10:00am BST (9:00am GMT, 2:00am PT, 5:00am ET) on Friday, April 29, and will follow the wedding procession, marriage ceremony at Westminster Abbey and balcony kiss. The Royal Channel will also feature live blog commentary of the event to give timely updates and insights as the day unfolds. If you can’t watch the live event, footage will be shown in its entirety directly following the celebration and will be available in full on the site to view afterward.

From Brazil to the California desert, a celebration of music
Earlier this year, we took on the task of capturing the festivity, passion and celebration of Brazil’s famed Carnaval. We live streamed six days of incredible festivities for the world, resulting in more than 11 million channel views to date. Continuing in that spirit of sharing world events more broadly, we helped expand the reach of California’s Coachella Festival by live streaming the event. YouTube streamed more than 65 bands and three days of music on three separate channels, generating more than 60 million views during live and re-broadcast events. If you missed the events, you can still check out the magic of Carnaval or your favorite artists’ Coachella performances at www.youtube.com/Carnaval and www.youtube.com/Coachella.



It’s easy being green
In conjunction with Earth Day on April 22, we introduced YouTube Live Green, a guide to eco-living. With sponsor Garnier Fructis, we’ve curated videos on natural beauty tips, healthy menu options, recommendations on how to live a more sustainable lifestyle and other eco-friendly content to inform and inspire you. New videos will be featured each week from some of our top eco-friendly partners including Ehow, Planet Green, HGTV and National Geographic, so check back often!



This week in trends
Some quick highlights from YouTube Trends:

• T-Mobile's "Royal Wedding Entrance" is averaging around 1 million views per day! Last week it was among our most shared videos, and just two weeks after it was posted, it's clocked 13 million views
• In Syria, video captured incredible footage of reported violence and widespread protests
• Tornadoes continue to ravage parts of the United States, and the footage continues to pour in. The latest comes from Tuscaloosa, Ala.
• The flash mob phenomenon continues to be popular. We recently compiled the 10 most viewed flash mobs of all time

Until next time, stay on top of the world of video via the YouTube Blog.

Posted by Neha Mandal, Product Marketing Manager, The YouTube Team

YouTube highlights 4/14/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

This week on YouTube saw several new initiatives, especially in the realm of real-time content. Celebrities also embraced video this week to stand up for a good cause.

Pencil us in
What if you could easily find when your favorite band was performing live on YouTube, or add upcoming live sports to your calendar? Events taking place right now have become an increasingly valuable part of YouTube, including concerts, sporting events and interviews, but sometimes you may not get the heads up until the excitement has already passed.

To make live events easier to discover, and encourage more of them in the process, we’ve created YouTube Live, which brings live-streaming capabilities and discovery tools to YouTube. At www.youtube.com/live, you’ll be able to view the latest live events happening as well as subscribe to your favorite live-stream partners to stay informed on the latest. We’ve also built in a live comments feature enabling you to engage with live-streamers and the YouTube community.

Celebrities join forces to fight sex trafficking
When celebrities stand up for a cause, people listen. By adding YouTube to the mix, we hope even more people will listen to the powerful “Real Men Don’t Buy Girls” campaign. The campaign is supported by the DNA Foundation, founded by Ashton Kutcher and Demi Moore, and aims to take a stand against sex trafficking. Watch the first episodes from the campaign here and join the cause to put an end to the $32 billion global sex slavery market.



Back in action: The Indian Premier League
Millions of cricket fans around the world are anticipating match-ups like Chennai Super Kings vs. Kolkata Knight Riders, two of the 10 teams that make up the Indian Premier League. In partnership with the India Times, we’re live streaming the entire 51-day tournament, enabling fans to watch games as they happen, view past matches and enjoy highlight clips on www.youtube.com/indiatimes.

This week in trends
Some quick highlights from YouTube Trends:

• The tragic tornado that ripped through Merrill, Wisc. this week was captured in bits and pieces through video. Residents posted clips, which we’ve collected into a playlist.
• We tracked how President Obama's 2012 campaign announcement video was shared across the web.
• We saw a sharp rise this month in search volume for videos utilizing a technique called tilt-shift. Tilt-shift videography manipulates the camera lens to make real footage look like a mini-model of itself. Take a look for yourself.
• Trending on YouTube today with 3.8 million views within a week: Is this even human?

Until we meet again, stay on top of what’s going in the world of video via the YouTube Blog.

Posted by Neha Mandal, Product Marketing Manager, The YouTube Team

YouTube highlights 3/31/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

In the past two weeks, we saw online video swing into action in a few very powerful scenarios. Video helped connect people with loved ones affected by tragedy while at the same time, uniting musicians from around the world to create art.

YouTube Person Finder
The YouTube Person Finder (消息情報) channel aggregates video messages from those affected by the massive earthquake and tsunami that hit northeastern Japan. You can search for videos within the module or browse videos in Japanese. Our hope is that the power of video and the access to YouTube will help victims and their families find each other and make sure they’re safe.

YouTube Symphony Orchestra dazzles from Sydney
One hundred and one musicians from 33 countries were selected via online auditions to come together as an orchestra and celebrate music, creativity and collaboration. Well-known YouTube stars joined the show in Sydney to collaborate, including Pogo and Ukrainian sand artist Kseniya Simonova. A week of events and seven sold-out concerts captured on youtube.com/symphony culminated in a Grand Finale event on March 20. The event was streamed 33 million times around the world to 189 countries, including an incredible 2.8 million mobile live-streams.



Lights, YouTube—Action
Owning a video camera is no longer a prerequisite to joining the YouTube community. youtube.com/create, just launched in beta, enables anyone to use video creation sites Xtranormal, Stupeflix and GoAnimate to make personal videos using images, music and animations and then share them by posting to YouTube.

If you do own a video camera, we have some good news for you too. Nine months ago we introduced our cloud-based video editor, with basic tools, at www.youtube.com/editor. This week, we’ve made two major enhancements to our video editor—image stabilizer and 3D capabilities. Now, you can smooth unsteady video footage with the click of a button or create a composite of two side-by-side videos to produce your very own 3D action flick—all for free.

Baby, she was “Born this way”
Lady Gaga stopped by Google’s headquarters last week and wowed a packed auditorium of Googlers and YouTubers. Gaga answered questions from fans via Twitter and Moderator as well as the audience, dishing on fashion, her larger-than-life persona and upcoming album. Watch the entire Q&A now on YouTube.



This week in trends
Some quick highlights from YouTube Trends:

• U.S. President Barack Obama and First Lady Michelle Obama addressed the issue of bullying early this month at the White House and since then, we’ve seen anti-bullying videos appear on YouTube by the hundreds each week.
  
  
  

• We're seeing new video coming from Syria, where demonstrations have reportedly escalated. CitizenTube, in partnership with StoryFul, is curating that footage on its channel.
• We looked at how popular cartoonists in Jordan have reacted to the major events taking place in North Africa and the Middle East.
• We looked at some of the most popular viral clips from around the world, including a proposal gone wrong, a musically-inclined baby and masked flash mobbers in Korea. Check them out for yourself.

Until our next update, keep up on what’s going in the world of video via the YouTube Blog.

Posted by Neha Mandal, Marketing Manager, The YouTube Team

YouTube Highlights 3/17/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Like many people, we've been struck by the devastation in Japan since last week. So in addition to our regular round-up, we've included some information to help you stay informed about events on the ground in Japan.

Footage from Japan on CitizenTube
In the aftermath of the 8.9 magnitude earthquake and ensuing tsunami that hit Japan, we worked with Storyful to make eyewitness footage accessible on CitizenTube, YouTube’s News and Politics channel. We also featured some of the most moving videos, like this footage from inside a grocery store during the quake, in a spotlight on the YouTube homepage. You can find more videos on youtube.jp and the livestream of the Tokyo Broadcasting System’s news coverage.

Hollywood comes to YouTube with Girl Walks Into A Bar
We’ve premiered Hollywood's first feature-length film created specifically for the Internet. Presented by Lexus and now playing in the YouTube Screening Room, Girl Walks Into A Bar is a comedy directed by Sebastian Gutiérrez. The film stars (among others) Carla Gugino, Zachary Quinto, Danny DeVito, Rosario Dawson, Josh Hartnett and Emmanuelle Chriqui. Watch it in its entirety or in installments via this playlist.



Brave bloggers and more—reporting from Afghanistan
Steve Grove of YouTube News and Politics was recently part of a Google/YouTube delegation that went to Afghanistan. There, they interviewed people who have lost their jobs due to blogging and discovered a country that is hungry for information. Ninety percent of people listen to the radio every day, and even though only 30% of Afghans have electricity, 60% say they watch television daily (using generators or community viewing locations). Learn more about their trip and the state of media in Afghanistan in this blog post.

Full version of Kevin Bacon film on YouTube
Ivan Cobenk—the self-proclaimed No. 1 Kevin Bacon fan in the world—has posted the full version of his latest movie on YouTube. You might be familiar with "Ivan" from advertisements for the Logitech Revue with Google TV—turns out, they were only using clips of a documentary about Ivan, which you can now watch in full on YouTube.

YouTube @ SXSW 2011
A vast array of musicians and filmmakers are in Austin this week for the SXSW Music, Film and Interactive Festival, and so is YouTube. We showcased several YouTube artists—including Beardyman, Playing for Change, Oh Land and Das Racist—at a party Tuesday night, and other events include artists like The Antlers, The Joy Formidable, Wild Flag, Khaira Arby, The Sway Machinery, tUnE-yArDs, !!!, Ted Leo, Edwyn Collins, James Blake and Colin Stetson. You can find videos of many of these folks on YouTube, and look out for video from some of the events next week.



Apply to the YouTube Creator Institutes's inaugural class
We know there are people out there who have always wanted to express themselves through video, but may be limited by funding, video-making skills or insufficient tools. That’s why YouTube is establishing the YouTube Creator Institute—the first initiative from YouTube Next—to help nurture content creators, existing YouTube partners and the next generation of stellar YouTube talent. For details, visit www.youtube.com/creatorinstitute.



This week's trends: Dr. Seuss, politics and more
Here are a few of the YouTube Trends that have gotten the community talking in the past couple of weeks:

• On the author's birthday, we studied YouTube Dr. Seuss readings
• We saw how satellite images can help add perspective on dramatic footage from Libya
• And we looked into just what in the world that "Apaci Dansi" video is actually all about

World View interview with John Boehner now online
If you missed the YouTube interview with Speaker of the House John Boehner as part of the YouTube World View program, you can now watch it in full. Stay tuned for upcoming interviews.



We’ll update you again in a few weeks. In the meantime, head over to the YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, The YouTube Team