Showing posts with label mobile [ad]itude. Show all posts
Showing posts with label mobile [ad]itude. Show all posts

New Click to Call Phone Numbers in Mobile Ads

Donal Trung 1:01 PM Add Comment
Sometimes when you're searching for a local business on your mobile device, you're not looking for their website, but rather to connect by phone. After searching for a restaurant, you might want to call and make a reservation. Or, after searching for a video store, you might want to find out if they have the video you want. Calling the business is now easier thanks to a feature that allows advertisers to add a clickable local phone number to their mobile ads. If you're using an iPhone, Android, or other smartphone, you just click the number to call the business.
What's more, the ads and phone numbers you see are based on your location. So, if a store or restaurant has multiple locations, you'll be calling the nearest one, and not making reservations in some other city. You can use My Location to make sure you get search results that are tailored to your location.

Of course, if you're going to be in another city next week and you want to call ahead to make your reservation, include the city in your search query to get the most relevant results.

If you're an advertiser and would like to learn more about how to add a clickable phone number to your ads that appear on mobile devices, check out this post on the Inside AdWords blog for more details.



Introducing Google Analytics for Mobile Apps

Donal Trung 10:00 AM Add Comment
Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.

As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.
Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking. These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.
Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:



To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.