Why Google No Longer Needs Google Toolbar

Google Toolbar is the first software released by Google. The first version of the add-on was released back in 2000, when Google's most important services were the search engine, Google Directory and AdWords. Here's Google's homepage from December 2000.

At that time, Google suggested to "get the Google Toolbar for your IE browser and take the power of Google with you anywhere on the web." Internet Explorer was the dominant browser and it didn't have a search box, so Google Toolbar was a great way to promote Google. It also made it easier to search the web.

Since then, Google Toolbar added many new features: pop-up blocker, online bookmarks, custom buttons, inline find-in-page, automatic translation, spell checking, suggestions on navigation errors and more. Some of these features were integrated in Internet Explorer. Google made a lot of business deals and many popular applications bundled Google Toolbar. Google also developed a version of the Toolbar for Firefox, but it was discontinued in 2011.

For many years, Google Toolbar was the most important Google software. Internet Explorer was the only popular browser that didn't use Google as the default search engine. "Microsoft's Internet Explorer web browser, now accounts for less than 60% of the market, down from 95% at its peak in 2003," mentioned a BBC News article from 2010.

Internet Explorer's market share has decreased as Firefox and Google Chrome became more popular. Even though Microsoft started to update the software more often and Internet Explorer became faster and added support for many HTML5 features, the 5-year stagnation between IE6 (2001) and IE7 (2006), the 2-year gap between IE7 and IE8, IE9's lack of support for Windows XP, as well as the increased popularity of web apps like Gmail or Google Docs - all of these made Internet Explorer a distant memory for many users.

Google Chrome is now the most popular browser, according to Google. This means that Internet Explorer is no longer the dominant browser from the early 2000s. Google now focuses on promoting Chrome, which is a lot more important for Google: Chrome users are more likely to use Google's services and Google can improve the overall browsing experience, instead of only adding a few features.

Just like Google discontinued Chrome Frame, you can expect to see a similar announcement for Google Toolbar. Google Bookmarks will also disappear if Google Toolbar is discontinued, since Toolbar is the only product that uses it.

The last major Google Toolbar release was in 2011, so the Toolbar is probably in maintenance mode. If you visit the Toolbar site in Chrome, you'll see this message: "You're using Chrome, that's great. All of the features of Google Toolbar are already built into your browser." That's not quite true, but Google probably thinks that the missing features aren't very important or can be replaced by Chrome extensions.

Toolbars are no longer fashionable, they take up a lot of space and slow down browsers. Today's browsers have minimalist interface and use most of the space to display web pages. More reasons to discontinue Google Toolbar.

Google Related

Google Toolbar 7.1 for Internet Explorer has a new feature that shows Web pages, news articles, places, images and videos related to the current page. The feature is called Google Related and it's a bar displayed at the bottom of the page.

"Google Related is a browsing assistant that offers interesting and useful content while you are browsing the web. For instance, if you're browsing a page about a restaurant in San Francisco, Google Related will assist you by displaying useful information about this restaurant such as the location of the restaurant on a map, user reviews, related restaurants in the area, and other webpages related to San Francisco restaurants - all in one place," explains Google.


If you go to the Wikipedia article about Adele, Google Related shows 5 YouTube videos, 5 articles from Google News and 5 pages from Google Search.


Google Related is another feature that requires sending the list of all the pages you visit to Google's servers. To find related pages, Google needs to know the URL of the page you're visiting. The so-called "enhanced features" (PageRank, SideWiki, Google Related) send Google a lot of useful data. One of the most interesting ways to use the data is a feature that shows if a site is slow. Like all the other Google Toolbar "enhanced features", Google Related can be disabled from the "Options" dialog by clicking the "Privacy" tab.


Apparently, Google Related only works if you've configured the toolbar's search site to be Google.com (United States of America - .com), so you may need to change this setting to enable Google Related.

Google Toolbar for Firefox Has Been Discontinued

Another Google product bites the dust. This time it's a popular add-on: Google Toolbar for Firefox. Many users were surprised to see that Google hasn't updated the toolbar for Firefox 5, even though it wasn't a difficult task. After enabling the Add-on Compatibility Reporter, most of the features worked well in Firefox 5.

It turns out that Google no longer wants to update Google Toolbar for Firefox, but it doesn't admit that the product has been discontinued.

"Google Toolbar for Firefox is compatible with Firefox version 4 or older. If you use Firefox version 5 or newer, you won't be able to use Google Toolbar."


Google suggests a long list of add-ons that could replace Google Toolbar's features, but the suggestions are too generic. For example, Google links to the search results for [bookmarks sync] or [language translate] in the Firefox add-ons gallery.

A Google blog post offers an explanation: "many features that were once offered by Google Toolbar for Firefox are now already built right into the browser" and thanks the loyal users. That's also true for the IE toolbar, but there are many useful features that aren't included in the browser: auto-translation (a built-in Chrome feature), Google Bookmarks integration, using Google Docs to open documents, smart spell-checking using an online service, highlighting search terms, suggestions for navigation errors (another built-in Chrome feature), custom buttons and gadgets.

You probably remember that Google Toolbar for Firefox was released in 2005, five years after the Internet Explorer version. At that time, Firefox users who wanted to install a Google Toolbar with PageRank support could try an unofficial extension called Googlebar. Maybe that extension will be resurrected, now that Google Toolbar for Firefox is no longer available. Releasing some of the source code under an open-source license would be helpful.

For now, Google Toolbar still works in the latest Firefox releases if you install the Add-on Compatibility Reporter first and restart the browser. Here's Google Toolbar in Firefox 7 Alpha 2 (Aurora):


Last year, Microsoft's Bing Bar dropped support for Firefox and became an Internet Explorer-only add-on, just like Google Toolbar. Bing Bar is powered by Silverlight, a software for running rich internet applications. A few months ago, Google tested a new Google Toolbar powered by Chrome, but only for Internet Explorer. It's likely that the new toolbar didn't work well in Firefox, so Google decided to only offer an Internet Explorer version.

{ Thanks, Colar. }

Enable Google Toolbar in Firefox 5

If you've installed Firefox 5 and noticed that Google Toolbar wasn't updated to support the new Firefox release, there's a simple way to enable the extension: install the Add-on Compatibility Reporter. "After installing the Add-on Compatibility Reporter, your incompatible extensions will become enabled for you to test whether they still work with the version of Firefox or Thunderbird that you're using." This should only be a temporary solution until Google Toolbar and other extensions update their compatibility list.



Google Toolbar 7 works well in Firefox 5, especially considering that the new Firefox version didn't make too many important extension-related changes.

Firefox's faster release cycle, inspired by Google Chrome, has an important downside: extension developers need to update their extensions more frequently and update the list of Firefox versions that are supported. Mozilla alleviated this problem by automatically marking almost 4,000 extensions as compatible with Firefox 5, but Google Toolbar is not hosted by Mozilla and it's downloaded from Google's servers.

Google Toolbar 7 for Internet Explorer

Google launched a new version of its toolbar for Internet Explorer, but it's only for IE8 and IE9. Google Toolbar 7 focuses on search: there's support for Google Instant, the search box is a lot bigger and all the other features are available in the "More" drop-down.


There's a funny help center article titled "Where did my buttons go?" which answers the most obvious question after installing Google Toolbar 7.

"You may have noticed that some or all of your Toolbar buttons have disappeared with the latest update of Toolbar. The newest version of Toolbar helps you focus on the features you use the most, by removing your less frequently used buttons from view. If you've recently used a specific Tool on your Toolbar, its button will be pinned to the Toolbar so that you have easy access to it. Otherwise, all buttons are removed by default. Don't fret -- you can easily add your favorite features back to the Toolbar. Click More next to the search box and select the tool that you want to add. It'll automatically appear back on the Toolbar."

So Google Toolbar features are less discoverable, users lost some of their preferences, but the toolbar is less cluttered.

Google Instant integration is not enabled by default, but you can open the options dialog and check "Enable Instant for faster searching and browsing".


For some reason, Google also installs Google Toolbar 7.1 for Firefox, which is an old version of toolbar and doesn't include the new features. The extension can be uninstalled from Control Panel, not from Firefox.

Google Toolbar 8, Powered by Google Chrome

After Google released Chrome, Google Toolbar's development slowed down. That's because Google Toolbar is no longer the primary vehicle for adding browser features and Google mostly focused on improving Chrome.

Google Toolbar 8 is a completely new version of Google's add-on that was available as part of Google Labs. "Google Toolbar 8 is actually built and runs on top of the Google Chrome Frame platform. This means that Toolbar 8 will run more like a web app in that it can be customized and updated much more frequently and easily. It also means that Google Chrome Frame is installed at the time of Toolbar 8 installation," explains Google.


The new version of Google's toolbar only works in Internet Explorer right now and it doesn't include all the features that are currently available in the latest public version. Google included some new features: buttons for the most visited sites, Google Dictionary integration and Google Instant. "Google Toolbar displays up to seven of your most visited sites as buttons. Click on a button to go directly to its site. When you download the new Google Toolbar your toolbar will display buttons for Gmail, Google Calendar, Google Docs, Youtube, Google News, Google Reader and Google Tasks by default."

How to Install Google Quick Search Box

Google has recently discontinued Quick Search Box for Windows, which was included in Google Toolbar. If you liked the application, there's a way to use it, even if it's no longer available in Google Toolbar.


1. If you already have Google Toolbar for IE, it's likely that the toolbar has been updated to the latest version and you need to uninstall it. Just click the arrow next to the Google Toolbar wrench and select "Uninstall".

2. Install an older version of Google Toolbar for IE (6.3).

3. Now you can install the latest version of Google Toolbar from toolbar.google.com or wait until the application updates itself. You can also install the most recent version from FileHippo.

Quick Search Box for Windows, Discontinued

Quick Search Box, a small Google application bundled with Google Toolbar, is no longer available for Windows. The software was both a program launcher and a Google search box instantly available even if your browser is closed.

"At Google, we like to launch early and often, and iterate on our products. We often experiment with new features in Toolbar and sometimes we have to decide how best to focus our efforts on features we expect will yield the most benefit to users in the long run. Along these lines, the Quick Search Box feature will no longer be available in Google Toolbar. At this time we have no plans to release it separately, but I'll keep the community informed if these plans change. Thanks to all the users who helped us test and improve the feature," says Brian Rose, from Google.


Quick Search Box is still available for Mac, iPhone and Android, but each flavor of the application has different features. I think it would be a good idea to add all the features from QSB for Mac to the Windows version and release it as a standalone application. It could be a lightweight alternative to Google Desktop, an extensible open source application that lets you search the files from your computer and your online data from services like Gmail or Google Docs.

{ Thanks, Marcus. }

Share Web Pages and Your Location in Google Toolbar

Google Toolbar 6.4 for IE and Firefox adds a feature that lets you share web pages using social networking sites, mail services, bookmarking services and other sites. You can select your favorite services from the settings page or repeatedly click on one of the options to bring it to the top of the menu.


If you share links using Twitter, you'll notice a new URL shortening service: goo.gl. "Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: stability, security and speed." The service is only used by Google Toolbar and FeedBurner, so there's no web interface or API for goo.gl.

Another new Google Toolbar feature implements W3C's geolocation API, which allows web pages to access detailed information about the locations of their visitors. "We use information transmitted by nearby WiFi access points to determine your approximate location. Accuracy and coverage will vary by location, and we're working to improve both over time," explains Google. This feature is already available in Firefox 3.5, so Google only added it to the IE version of Google Toolbar.


One of the few sites that use the geolocation API is Google Maps: "visit Google Maps and click the My Location button above the zoom slider. Click Share my location if you give your permission for Google Maps to use your location, and the map should center on your approximate location, if available."

{ via Google Blog }

Google Toolbar's Features in Google Chrome?

Google received many complaints that Google Toolbar is not available for Chrome, so it created a page meant to convince users that "many Toolbar features are already built right into Google Chrome".

The page explains that Google Chrome already includes a search box, a pop-up blocker, a new tab page, a spell checker and it offers a list of bookmarklets that let you create bookmarks, translate web pages or view Sidewiki annotations. Some of the explanations are plain wrong:

"Like Toolbar's 'AutoFill' button, Google Chrome shows you text you've previously entered on websites, to save you time and typing."

Obviosly, Google Toolbar's autofill feature doesn't have anything in common in Google Chrome's autofill, other than the name. Like most browsers, Google Chrome auto-populates the text field with information you've entered when you visited the same pages before. Google Toolbar lets you save personal information (name, email, address, credit card information) and complete web forms with one click.

"Google Chrome's built-in spell-checker, similar to Toolbar's 'Spell check' button, automatically checks your spelling whenever you fill out a web form."

That's true, but Google Toolbar uses an online service for spell-checking and the results are much better. Try typing "Engsh" in Chrome and you'll see that the suggestions are "Eng sh" and "Eng-sh", which Google Toolbar's first suggestion is "English".

"The find bar feature in Google Chrome works like the Toolbar 'Word find' button. Matches to your search term are automatically highlighted on the page. Plus, you can use the yellow markers on the scrollbar to quickly see where all the matches are located on the page."

Google Chrome's find bar doesn't work like the Toolbar's highlighting feature: the keywords don't show up automatically when you perform a search and you can't find the occurrences of the individual keywords.

I think it's a bad idea to claim that Google Chrome has many features from Google Toolbar and to list some features that are available in many browsers, including Internet Explorer.

The reason why Google Toolbar is not available for Google Chrome is that Google's browser doesn't have an extension API, at least not in the stable builds. The extension API is still a work in progress.

"We're working with the Google Chrome team to develop a Toolbar extension, as well as bring some of our most popular features to Google Chrome," says Brian Rose, who works on the Google Toolbar team.

How Google Uses the Toolbar Data

Google Toolbar has a feature that lets you see the PageRank for all the pages you visit. It's not enabled by default, but Google Toolbar asks you if you want to enable the feature when you install the plug-in.

To show you the PageRank for any web page you visit, Google Toolbar sends the URL of the page to Google's servers. In other words, you're sending your entire browsing history to Google. If you don't enable the Web History service, the data is not connected to a Google account, but it's still useful.

Google Public Policy Blog mentions two uses of this data. "By getting a better sense of the most visited sites on the web, we're able to focus Google's automated malware scanners on the most popular URLs that users are currently visiting. Another example of the usefulness of this data is around measuring page load times. (...) For example, when your browser sends out a request to fetch Google Maps, we start the timer. When the page is finished loading, we stop the timer and send the elapsed time back to Google along with the Google Maps URL request."

As you can see from the screenshot above, Google Toolbar sends all kind of information to Google servers, including a parameter called querytime, that could be related to measuring page load times.

Google not only knows which are the most visited pages, but it can also track their loading times in a variety of hardware configurations.

Google Sidewiki

Last year, Google launched a feature called SearchWiki that allows users to customize search results. If you are logged in, you can remove search results, promote them at the top of the search results page and enter comments. While the feature is useful to personalize the results for frequent queries, the "wiki" component was only an afterthought.

Check the SearchWiki page for "google" and you'll realize that the 27511 notes recorded by Google aren't very useful. Comments aren't helpful, even though Google tries to rank them by usefulness.


A similar feature is now available in Google Toolbar. Google Sidewiki lets you enter comments about any web page and shows some of the best comments in a sidebar. The feature is integrated with Google Profiles, so you can find more information about the author and read other Sidewiki comments.


Google notifies you if there are comments about the current page, so you need to send your browsing history to use the feature.


Sorting the comments by date wouldn't be a great idea, because spam and silly comments like "lol" or "cool site" would be prevalent. That's why, Google developed a ranking algorithm that takes into account many signals: user votes, author's authority, text analysis. Danny Sullivan says that "Google has a language sophistication detector now, and one that works in the 14 different languages that Sidewiki supports".


Learning some information about a site, finding if a certain company is reputable or reading a comment that corrects some errors from an article - all are use cases for Sidewiki, but it remains to be seen if Google manages to rank comments properly.

As with Knol, Google encourages experts to post comments in Sidewiki: "What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web?" Unfortunately, experts don't have an incentive to post comments and isn't always easy to distinguish experts from opinionated users.

Larry Page once said that Google wasn't supposed to be a search engine. "We built a ranking system to deal with annotations. We wanted to annotate the web--build a system so that after you'd viewed a page you could click and see what smart comments other people had about it. But how do you decide who gets to annotate Yahoo? We needed to figure out how to choose which annotations people should look at, which meant that we needed to figure out which other sites contained comments we should classify as authoritative. Hence PageRank."

My Location now in Google Toolbar

Since its launch in Nov 2007, My Location has helped millions of people know where they are and get better local results on their mobile devices. We thought, wouldn't it be great if laptop and desktop users could also take advantage of My Location?

Today we're pleased to announce the launch of Google Toolbar with My Location, part of a new initiative called Toolbar Labs.

Imagine searching for pizza from your computer and seeing the closest pizza places without having to enter your location. No more entering zip codes or city names in your queries -- isn't that magical? Of course, you can already do this with your phone, and searches on the computer can sometimes use an IP address to determine the city that you're in. But now your location can be determined much more precisely on your computer (as long as you opt in) and you can get better search results.

How does this work? Google Toolbar with My Location uses information about surrounding Wi-Fi access points to estimate your location. Naturally, this means it won't work if you're on a computer that doesn't have Wi-Fi (or has Wi-Fi turned off).

Along with getting more locally relevant Google search results, we also have additional goodies. Entering "maps.google.com" in your browser takes you to Google Maps automatically centered around your current location. You are one step closer to finding what you want. There is also a Google Maps gadget that uses My Location, installed in the Toolbar by default.

We take user privacy very seriously, so we make it easy for you to disable or enable the "My Location" functionality in Toolbar with just the click of a button. If you would like to know more about our privacy policy, please refer to this link.

We are really excited about this launch and hope to hear from you what you think. Let us know!

Google Toolbar with My Location is currently available only for Internet Explorer and works only within the US. You can download it from here.

Written by Venkat Malladi and Tsuwei Chen, Software Engineers, Google Mobile

Google Toolbar for Firefox 2.0

Here are 5 features that will make you download the new Google Toolbar for Firefox 2.0, available in 16 languages (including French, Spanish, German, Chinese):

* subscribe to feeds in Google Personalized Homepage, Bloglines, My Yahoo, Newsgator, Pluck and Firefox.

* use Gmail to compose messages, when you click on a mailto: link

* if you like the new search box from Google Toolbar 4.0 (for IE), you can have it for Firefox too: when you type a search query, you will see previous queries, spelling corrections, and suggestions for popular choices

* Google Toolbar integrates the Safe Browsing extension that lets you detect pages that use phishing to get sensitive information from you, such as your credit card number and your PIN.

* if you think it's pointless to have another search box in Firefox, Google has the solution: replace Firefox search box with Google search box. And if you want to devote more space to the page you're browsing, you can hide all the other toolbar options and get just the search box.

Still pending for Google Toolbar for Firefox: integration with Google Accounts, custom searches, custom buttons and bookmarks.

Download Google Toolbar for Firefox (528 KB).

[via Google Blog]

Google Toolbar vs Yahoo Toolbar

Features	Google Toolbar	Yahoo Toolbar
Bookmarks	Can't import/export bookmarks	Can't tag bookmarks.
Pop-up blocker	Works well (misses some pop-ups)	Blocks pop-ups even when it shouldn't.
Languages	Translate into English, word translation in many languages, spell checking	Simple translate button that links to a page on Yahoo.
Search	Custom search sources. PageRank. One click access to cache version, links to current page.	Search only Yahoo services, the list tends to be too big.
Send this page.	Email page, Blog page, SMS page.	Email page, IM page.
Mail	Search mail, go to Gmail.	One-click access to Yahoo Mail, compose mails, check mails. Includes some promotional options for Yahoo Mail Plus.
Other services	Google doesn't promote too many services, it doesn't let you see your groups in a list, or your Google Talk contacts.	Yahoo adopts a simple strategy: take every service we got and create a button for it plus a list of important links for it. For example, News button includes the latest news.
Overall	Google Toolbar adoped account-integration from Yahoo, but it didn't extended too much. Google Toolbar remains a search toolbar, although the new features show that Yahoo Toolbar exhaustive aproach may become Google's approach soon.	Yahoo Toolbar default layout is too cluttered. You can make it simple and elegant if you choose Search Toolbar profile (developers wanted to create a Google-mode for their toolbar).

Google Toolbar 4.0 Beta

Google has released a new version of Google Toolbar for consumers and corporations: Google Toolbar 4.0.

Users can easily create their own buttons from Web sites, that allow them to search a site directly from the toolbar. Developers are able to use a new XML application-programming interface to create more advanced buttons that read feeds or do notifications. Bookmarks can be saved to a user's account so they can be accessed from any computer.

The enhanced search offers query suggestions and spelling corrections. Users can send Web pages via Gmail or mobile text messaging or to a blog with the click of a button. The new enterprise edition lets administrators control which features to enable. Google Toolbar 4.0 beta for Internet Explorer will initially be available in English, and in more than 16 languages by the end of March. It runs on Windows XP.


So it seems that Google pushed many new features tied with Google Accounts, finally created an easy way to bookmark pages, included Google Suggest and extended the custom searches from GMail, Desktop and Earth to external sites through custom buttons. Also the new Toolbar brings the live bookmarks from Firefox in Explorer.



A custom button can update its icon and tooltip from a remote server at specific intervals, so it could be used as a notification device, or as a status icon.

Very impressive (except for the ugly icons, of course) and very developers-orientated.