New Features for the Google +1 Button

That was quick. After a few days of testing, the improvements to the Google +1 button are publicly available.



When you mouse over the button, Google shows a list of friends that +1'd the page. The same list is now displayed next to the button if you change the code and select inline annotations. This is the new default option when you generate the code, but not everyone will like it because it takes a lot of space. Google probably chose this option because you're more likely to +1 a page if some of your friends already did that.





The Google +1 button also lets you share a page to Google+. After clicking "+1", Google shows a box where you could enter your comments and choose one or more circles. Google shows a title, a thumbnail and a short snippet from the page. By default, they're automatically generated, but developers can explicitly annotate the page using the schema.org microdata or the Open Graph protocol, which is also used by Facebook. At the least, you should add a tag for the image that best represents the page.

Google +1 Extension for Chrome

Now you no longer have to wait until your favorite site adds a Google +1 button. If you use Chrome, you can install an extension that lets you +1 any Web page. The extension is developed by Google and it acts just like a +1 button: it shows the number of +1's and it becomes blue if you've already +1'd a page.





An obvious privacy trade-off is that the extension sends the list of the pages you visit to Google's servers, but this information is not associated with your account. "Google doesn’t keep a persistent record of your browsing history as part of the process of showing you a +1 button or otherwise use the fact that you personally have visited a page with the +1 button. Google may keep some information about your visit, usually for about two weeks, to maintain and debug its systems," explains Google.



{ Thanks, Kristian. }

Slide's Apps to Be Discontinued

One year ago, Google acquired Slide, a company that developed third-party apps for Facebook and other social networks. At that time, Google mentioned that the goal was to "make Google services socially aware". Slide continued to operate as an independent start-up inside Google and developed photo sharing apps like Photovine and Pool Party. Slide's CEO, Max Levchin, became VP of engineering at Google.



New York Times reports that Max Levchin will leave Google and most of the Slide apps will be discontinued. A Slide blog post confirms that "in the coming months, a number of Slide's products and applications will be retired. This includes Slide's products such as Slideshow and SuperPoke! Pets, as well as more recent products such as Photovine, Video Inbox and Pool Party." Slide's team says that "many of these products are no longer as active or haven't caught on as we originally hoped".





A Google spokesperson informed the New York Times that most of the Slide team will continue to work at Google and many engineers will join YouTube. If Slide was a talent acquisition, then why Slide's team didn't work on Google+ and why popular games like SuperPoke weren't ported to Google+?



AllThingsD offers some answers: "Although Slide as an independent start-up had not matched its lofty expectations and valuations — at as much as $500 million in a 2008 funding round — its acquisition brought Google some key assets: Social Web expertise at a time when it was dearly needed, and Levchin, who famously founded PayPal. But that was last August. Since then, Google has entrusted its social efforts to two of its existing executives, Vic Gundotra and Bradley Horowitz, who led the team that created Google+. Levchin was left on the fringes with Slide as an autonomous subsidiary, reporting to Google co-founder Sergey Brin."

Google+ Games

6 weeks after the Google+ launch, the project received a major upgrade and added social games. "Games in Google+ are there when you want them and gone when you don't. When you're ready to play, the Games page is waiting — click the games button at the top of your stream. You can see the latest game updates from your circles, browse the invites you've received and check out games that people you know have played recently. The Games page is also where your game accomplishments will appear."





The nice thing is that game updates don't clutter your main stream, but this also means that the stream will no longer be comprehensive and it will be difficult for a game to become popular in a short amount of time.



For now, there's a small number of games from companies like Zynga, Rovio (Angry Birds), PopCap Games and it's interesting to see that the games APIs aren't publicly available. "We chose to start with a small number of partners so that we could experiment, get the kinks out of our APIs, and get real end-user feedback before opening up to the world. (...) Because we want to provide both a great user experience and a great developer experience, we're focusing on quality before quantity. We will continue to add new partners and new features in small steps, starting with today's release of the games APIs to a small number of developers," explains Google.



Games aren't available to all Google+ users because the feature is slowly rolled out. When you see a new tab at the top of the page, next to the search box, you should be able to play games.







Google+ games are social. When you play a game, you can share updates with your circles, buy virtual goods, send gifts, invite your friends. "Additionally, a game may involve multiple players in a single match (such as a poker table). In these situations, the other players in the room can see and interact with each other during gameplay. Some games allow you to partner up with (or work against) another player, such as a neighbor, ally, or an enemy/rival. These games use your circles to suggest people to interact with. You could show up as a suggestion to another player to become an ally or to challenge," mentions Google.



Forbes reports that Google charges a 5% fee to developers for virtual goods transactions. "With this much lower fee to attract developers, Google is going after Facebook, which takes a 30% cut from developers for using its required Facebook Credits virtual currency system."

Updated Code for Google +1 Buttons

As reported last month, the code for Google +1 buttons could be improved so that the buttons load faster and stop blocking other resources. Google updated the code and recommends publishers to generate a new code.

"We're introducing a new asynchronous snippet, allowing you to make the +1 experience even faster. The async snippet allows your web page to continue loading while your browser downloads the +1 JavaScript. By loading these elements in parallel, we're ensuring the HTTP request to get the +1 button JavaScript doesn't lead to an increase in your page load time," explains Google.


Google also optimized the existing code so that the button renders up to 3 times faster. Even if you don't update the code, you'll still benefit from these changes.

The code generator is easy to use and I've noticed that a lot of sites added a +1 button next to Facebook's "Like" button. It's unfortunate that Google didn't optimize the code when it was released.

Google News Badges

Google News added a feature that could encourage users to read more: collectible badges. "The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends," informs Google.


Google created more than 500 badges, so it's very likely that you'll collect at least one of them if you visit Google News frequently. Badges reward people that constantly read articles on a certain topic, so you're more likely to receive a badge if you read 3-4 articles a day about Google than if you read 10 articles about Google every 3-4 days.

While this feature could encourage users to visit Google News more often, the main purpose is to find people that know a lot of things about certain topics. "Your badges are private by default, but if you want, you can share your badges with your friends. Tell them about your news interests, display your expertise, start a conversation or just plain brag about how well-read you are," suggests Google.

Instead of manually adding your favorite topics to your profile, you could add Google News badges. It's one way to show your expertise and it could be useful if Google plans to integrate Aardvark with Google+ and launch a social Q&A service.

Badges also help you find your favorite Google News topics and add customized sections to the homepage. Google News now uses sliders to let you fine tune your personalized hompepage.

If you don't like badges, there's an option in the Google News settings page that lets you disable this feature.

{ Thanks, Jason. }

How Google+ Transformed Picasa Web

Even though it's not obvious, after you enable Google+ in your Google account, Picasa Web turns into a completely new app with a different set of rules. Some of these rules make Google's photo sharing service unusable for many existing users and it's important to know them in advance.

Picasa Web's face recognition feature helped you organize your photos. The integration between Picasa Web and Google Contacts made it easy to associate your photos with some of your contacts. By the default, the name tags from your public albums were hidden, but you could also hide the name tags from unlisted albums. When you join Google+, all of this changes. Adding a name tag to a photo is no longer a private action: your contact will get a notification that you tagged him. He will get access to your photo and to the entire album that includes the photo.

"You'll receive an email letting you know you've been tagged in a photo. By default, name tags by people in your circles are automatically approved. You can view or remove tags at any time on the photos homepage in Google+ as well as the Photos tab on your Google profile," informs Google. Name tags change their visibility too: if you have access to an album, you can see all the name tags from that album. You're not the only one who can add tags to your photos: anyone in your extended network at Google+ (friends and friends of friends) can add tags.

While these changes could improve Google's face recognition software and allow Google to add new social features, transforming Picasa Web's private tagging into Facebook's photo tagging is a radical shift. Sharing an entire album with someone just because you've added a tag is something that might baffle a lot of Picasa Web users who don't realize that Picasa Web is now Google+ Photos.

The good news is that the existing name tags remain unchanged and your contacts won't be able to see your albums just because you've tagged them at some point. But that's true only for the name tags added before joining Google+.


The new version of Picasa Web for Google+ has another drawback: you can't comment on a photo of a Google+ user if you don't have a Google+ account. Even if the photo is included in a public album, it's still not possible to write a comment without joining Google+. The explanation is that "comments on photos are shared across Picasa Web Albums and Google+".

I suspect that joining Google+ will be required if you want to use Picasa Web Albums. As Alexander Kunz noticed, this is similar to an update that required users to link Picasa Web with Google Profiles to be able to add comments or share photos. "I think it's pretty safe to say that qualifies as blackmailing. In the end, the users won: after a storm of protest in the Picasa help forums, the requirement was taken away," says Alexander. It's clear that it was just a temporary victory.


Now when you share an album with your contacts, they're allowed to reshare it with other people, so you can no longer tightly control the visibility of an album without constantly monitoring the access list. Google Docs has a similar rule, but you can change the sharing settings so that "only the owner can change the permissions." Google has an explanation: "to encourage the natural flow of conversation, once you sign up for Google+, all albums can be reshared by people that have access to the album - those people on the album's 'Shared with' list in Picasa Web Albums."

It's worth pointing out that the new Picasa Web adds some benefits (unlimited free storage for photos up to 2048 x 2048 pixels, easier photo sharing) and that you can migrate your photos to a different Google Account, but it's sad to see that Picasa Web is now a Google+ app which no longer works well standalone and that users can no longer use advanced features without sharing their photos.

More Free Storage in Picasa Web for Google+ Users

Picasa Web Albums offers more free storage if you are a Google+ user. According to Picasa Web's help center, "photos up to 2048 x 2048 pixels and videos up to 15 minutes won't count towards your free storage". If you upload photos from Google+, they're automatically resized to 2048 pixels on their longest edge, so they don't use the 1 GB of free storage that's available in Picasa Web Albums.


Most people can't use Google+ because it's invitation-only, so the current rules still apply to them: only the photos up to 800 x 800 won't count towards their free storage quota.

Like Google Buzz, Google+ uses Picasa Web Albums to store photos. You can upload photos from the Google+ interface and even automatically upload the photos taken with your Android phone. Google+ lets you add captions and name tags to your photos, rotate them and apply different filters using the built-in image editor. Now your friends can tag your photos and you'll receive a notification when someone tags you in a photo. The downside is that "tagging a person in one of your photos in Picasa Web Albums or Google+ will share the album with the person tagged".

{ Thanks, Калоян. }

The Google+ Bar

A page from the Google+ help center explains the purpose of the new Google navigation bar:

The Google+ bar, which appears at the top of Google products, is your connection to Google+. You can share what's on your mind, view your Google+ notifications, access your profile, or jump to a variety of other Google products. For instance, to get to Google+, all you have to do is click +[your first name].

When you're signed in and look at the Google+ bar, you'll see your full name or email address displayed with a photo or avatar next to it. This helps you identify which account you're currently signed in to. You can sign in to multiple accounts at once and switch between them using the Google+ bar.

One of the most interesting feature of the bar is notifications:

When you receive a notification, the notification area in the Google+ bar will turn red and show the number of new notifications. If you click the notification area in the Google+ bar, you’ll see a summary of your recent notifications. When you click a notification, a preview of the event that generated the notification will appear in the drop-down menu. You can take action on each notification right from the notifications menu, like commenting on a post or adding someone to a circle.

The navigation bar has been morphed into the Google+ bar and it should be more useful. Maybe at some point the bar will include notifications for Gmail, Calendar, Google Docs and other Google services.

Google Takeout

Google wants to differentiate from Facebook by offering a lot of ways to export your data. Google Takeout is a feature that's included in Google+, but it's also available as a standalone service. You can use it to export your contacts, Google Buzz messages, Picasa Web photos and Profile data with one click.

"Google Takeout lets you take your data out of multiple Google products in one fell swoop. Moreover, you’ll find that all your data is in portable and open formats‚ so it's easy to import to other services quickly," mentions the Data Liberation blog.



I've downloaded my data in a huge ZIP archive that included all my Buzz posts saved as HTML files, VCF files for my Gmail groups and the first 100 photos from each of my Picasa Web album. What's the point of downloading the first 100 photos?

More About Google+ Hangouts

Google's Justin Uberti has more information about Hangouts, the video conferencing app that will be available in Google+.

To support Hangouts, we built an all-new standards-based cloud video conferencing platform. This platform combines high quality, low latency, and strong security with the ease of use of a web application. Through the efficiency of this new platform, we're able to deliver a leading video conferencing experience at Google scale.

A few noteworthy technical points:
* Fully browser-based/cloud-based
* Client-server: leverages the power of Google's infrastructure
* Designed for low latency (< 100 ms) and high performance (multicore + hardware acceleration)
* Standards-based: XMPP, Jingle, RTP, ICE, STUN, SRTP
* Fully encrypted (HTTPS + SRTP)

Hangouts require the same plugin that's currently used for voice and video chat, it's limited to 10 participants and doesn't work on mobile devices yet. Another interesting thing is that "hangouts are created by one person, but everyone in the hangout shares the ability to invite others. Each hangout has a specific URL. That URL can be shared as a link to invite others." You can also use Hangout to watch a YouTube video with your friends.

Hangout looks like a great Google Talk feature and I don't see why it shouldn't be added to Gmail and to Google Apps. Video conferencing could make Google Apps a lot more useful.

The Google+ Project

Google revealed some details about the project that will make Google more social. It's called Google+ and it's an extension of the existing Google Profiles and Buzz, with many new features that make sharing more useful. Google's plan to compete with Facebook is to bring "the subtlety and substance of real-world interactions" to the Web.


Google+ means "Google + You", so it's all about your friends, your photos and videos, your interests and your conversations. The service introduces circles, a way to group your friends and share content with the right people. "Today's online services turn friendship into fast food—wrapping everyone in 'friend' paper — and sharing really suffers. From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what's new."

To help you share content with your "circles" of friends, Google added an app called Sparks that shows interesting new Web pages related to your interests. It's like a feed reader that has a list of tags instead of subscriptions, so it's much easier to set up. "The web, of course, is filled with great content — from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. We noticed, however, that it's still too hard to find and share the things we care about— not without lots of work, and lots of noise. So, we built an online sharing engine called Sparks. Thanks to Google's web expertise, Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you'll always have something to watch, read and share."

Google+ also comes with an online video conferencing tool called Hangouts. It's just like Google Talk, except that you can add multiple people and they can join the "chat room" without being invited. "With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you're free, and spend time with your Circles," explains Google.

Google's social networks is also available on your mobile phone using a dedicated Android app and an upcoming iPhone app. The mobile experience is all about location, photos and conversations. You can add your location to all your posts, share the photos from your phone's camera album immediately after they're created and chat with your friends using Huddle.

Google+ requires an invitation, but you can't get one right now. "We're testing with a small number of people, but it won't be long before the Google+ project is ready for everyone," explains Google.

The black navigation bar that's tested right now in Google's search results pages is all about Google+. Here's how the navigation bar will look:


After years of missing the value of social networking, Google tries to catch up with Facebook and show that it can still create amazing products. Google+ will be the first tab from Google's homepage and it will get a lot of exposure, but not many people associate Google with social products. Google will probably have to redesign many of its services and make Google+ a central part of the Google experience, which means that Google will change a lot in the coming months.

{ Thanks, Gorilla. }

Google Could Add Face Recognition to Google Profiles

Florian Rohrweck found a lot of interesting things analyzing Google's code. For example, Google Profiles will add an option that will allow Google to recognize your face in other people's photos. Picasa Web's name tags can become global: a new section from your profile titled "photos of you" will list the photos from other people where you are tagged. Google provides an approval mechanism, so you can reject some of the photos. "When a tag is approved, it is linked to your profile, and the photo is added to the 'Photos of you' section."


Google Profiles will include a new tab for videos, a photo editing feature, you'll be able to group your friends in "circles", chat from Google Profiles and add gadgets. There's also a "camera sync" feature that could automatically upload the photos from the "camera" album of a mobile phone or tablet.


As expected, Google Profiles is the place where Google's social efforts are most visible. Buzz will be a back-end service for activity streams and not a standalone service. Google Profiles could eventually replace iGoogle, since it will add support for gadgets and it will include the most interesting items shared by the people you're following.

{ Thanks, Florian. }

Better Embedding Code for Google +1 Buttons

Google wants to see a +1 button on each Web page, but many people hate embedding widgets and buttons because they clutter pages and add hundreds of milliseconds to the page loading time.

Google is obsessed with speed and performance, but it didn't do a good job at optimizing the code for embedding +1 buttons. As Aaron Peters explains, Google's code blocks page loading if you place it inside the <head> tag, so it's better to place it before you close the <body> tag. An even better idea is to load the Google +1 script in a non-blocking way, just like Google did with Google Analytics, AdSense and Google Related Links.

Aaron also noticed that the JavaScript code is not minified, browsers can only cache the JavaScript file for 6 minutes and there's a mistake in the code from this page: "http" should be replaced with "https" to avoid an unnecessary redirect.

Here's a better embedding code suggested by Aaron:

<!-- Place this tag just before your close body tag -->
<script>
(function(d, t) {
var g = d.createElement(t),
s = d.getElementsByTagName(t)[0];
g.async = true;
g.src = 'https://apis.google.com/js/plusone.js';
s.parentNode.insertBefore(g, s);
})(document, 'script');
</script>

<!-- Place this tag where you want the +1 button to render -->
<g:plusone></g:plusone>

Apparently, the code doesn't work in Blogger by default. There's a workaround, but you shouldn't use it if you aren't familiar with HTML and editing Blogger's template. Basically you can replace <b:include data='blog' name='all-head-content'/> with the code generated by Blogger ("view source" is your friend), then delete: <meta content='blogger' name='generator'/>.

As Google explains, "most browsers will load the code in parallel with other scripts on the page, thus reducing the web page load time".

Google +1 Button for Websites

When Google launched the +1 button for search results back in March, many people wondered why the button couldn't be added to any site. Now you can add the button to your site using a simple JavaScript code, just like the buttons for Twitter and Facebook.

"+1 is as simple on the rest of the web as it is on Google search. With a single click you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world. The next time your connections search, they could see your +1's directly in their search results, helping them find your recommendations when they're most useful," explains Google.


The button can be customized: you can hide the number of +1's, choose a different button size or explicitly load the button. "By placing the tag at the bottom of the document, just before the body close tag, you may improve the loading speed of the page," suggests Google.

Right now, very few websites include Google's +1 button, so installing a browser extension could be a better option. Unfortunately, Google hasn't released yet a +1 extension.

More Google Social Search Results

When Social Search was released, Google displayed a small OneBox at the bottom of the first search results page that included relevant pages shared by your friends. A few weeks ago, Google started to show social search results anywhere on the page.

If that wasn't enough, Google added huge lists of social search results at the bottom of the second, third and fourth page of results. After the ten regular results, Google shows other ten results from your social circle. Sometimes Google's social results are useful, but that's not always the case. For example, a search for [Firefox 4] returns many outdated pages about Firefox.


It's interesting to notice that social search results need more space than the regular results:

Google +1

Google +1 is yet another attempt to make Google more social. It's Google's version of the Facebook "likes", a simple feature that's very powerful because it's part of a social network.

Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1's are public and they're tied to Google Profiles. The goal is to use this data to personalize search results and ads by recommending sites +1'd by your friends. Google Social Search already does this, but there's no support for Facebook likes, so Google had to come up with a substitute.

"+1 is the digital shorthand for 'this is pretty cool.' To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1's will then start appearing in Google's search results," explains Google.


This feature is slowly rolled out to Google.com, but you can try it by enabling the +1 search experiment.

One thing is clear: Google won't have to translate "+1" when it will localize the service, but it will have a hard time translating "+1's", "+1'd" and other cryptic constructs. Google +1's URLs already look weird (here's the homepage: http://www.google.com/+1).

Your +1's are listed in a profile tab, where you can manage them. There's also a page that lets you disable personalizing Google ads using +1's and other information from your Google profile.

Google now has the most important pieces of a social network (profiles, activity stream, likes, apps), but there's still no social network, no magic "glue" that connects the existing pieces. As Danny Sullivan explains, the "+1 social network" is made up of your Google Talk friends, the people from Gmail's "My contacts" group and the people you follow in Google Reader and Google Buzz, but you'll soon be able to connect other services like Twitter and Flickr. It's actually a meta social network, an artificial service that won't have too many enthusiastic users, just like Friend Connect.

+1’s: the right recommendations right when you want them—in your search results

Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.

Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.

The +1 button will appear next to each search result

After pressing the +1 button, you have the option to undo the action immediately

Say, for example, you’re planning a winter trip to Tahoe, Calif. When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pasta recipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.

The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results). For more information about +1, watch this video:



So how do we know which +1’s to show you? Like social search, we use many signals to identify the most useful recommendations, including things like the people you are already connected to through Google (your chat buddies and contacts, for example). Soon we may also incorporate other signals, such as your connections on sites like Twitter, to ensure your recommendations are as relevant as possible. If you want to know who you're connected to, and how, visit the “Social Circle and Content” section of the Google Dashboard.

To get started +1’ing the stuff you like, you’ll need to create a Google profile—or if you already have one, upgrade it. You can use your profile to see all of your +1’s in one place, and delete those you no longer want to recommend. To see +1’s in your Google search results you’ll need to be logged into your Google Account.

We’ll be slowly rolling out +1’s, starting in English on Google.com. If you can’t wait to start seeing +1’s, we’ll soon let you opt-in to the launch by visiting our experimental search site. Initially, +1’s will appear alongside search results and ads, but in the weeks ahead they’ll appear in many more places (including other Google products and sites across the web). If you’re an advertiser and want to learn more about how the +1 button works on search ads and websites, visit our AdWords blog.

We’re confident that +1, combined with all of the social content we’re now including in search, will mean even better, more relevant results than you get today.

Posted by Rob Spiro, Product Manager

Google's Navigation Bar Links to Your Google Profile

Google's new navigation bar started to link to the profile pages. Click on your name at the top of a Google page and you'll notice that you can quickly access your profile. If you don't have a profile, Google includes a link to a page that lets you create an account.


Another change is that Google Profiles include a new tab for Picasa Web Albums, but it's not enabled by default and it's not available if you don't link your Google Profile with Picasa Web. "Your profile and scrapbook photos already make it easier for people to get to know you, but we want to do more to help you showcase your favorite pics. By choosing to show the PicasaWeb tab, you will enable visitors to see your public albums. Private albums will remain visible to only the people you've shared them with directly."


{ Thanks, Stefan. }

Google and the Value of Social Networking (Part 3)

Paul Buchheit, the ex-Googler behind Gmail and a former Facebook employee, answered a question about the rivalry between Google and Facebook.

There is an interesting competitive element there because Facebook is growing very fast, and obviously, Google would like to compete in the social-networking space. They have finally realized its importance, and they are finding themselves, maybe for the first time, with the realization that there is someone who is way, way ahead of them.

There was a moment with Microsoft that they assumed that Google was like, "Well, yeah, search isn't that important. And if it does become important, we'll just hire some people and we'll take over." They kind of thought it was something they could win really easily, and they underestimated the difficulty of it. I kind of feel like Google may have reached that same moment with social networking, where they realized, A, it's important, and B, it's really hard to win.

Paul is not the first ex-Googler who thinks that Google didn't understand the importance of social networking. Another former Googler said that "there is some belief at Google that their DNA is not perfectly suited to build social products", while Aaron Iba, who worked on the Orkut team, noticed that "social networking [was viewed] as a frivolous form of entertainment rather than a real utility".

{ via Avinash }