Google blogging in 2010

Google blogging in 2010

Donal Trung 1:03 PM Add Comment
On the last day of 2010, it’s time for us to reflect on the past year of Google blogging. This year, we published 454 posts (including this one) on the Official Google Blog—7 percent more than 2009. Those posts had an astonishing number of readers: 24,768,052 unique visitors stopped by this year, more than 70 percent more than last year. (The huge increase is mostly due to this year’s April Fools' post, which benefited from a link in a prominent location; more on that below.) People come to the blog from all around the world; the top countries sending visitors in 2010 were the U.S., U.K., Canada, India and Germany, but readers came from dozens of other places as well.

The top posts this year run the gamut from policy changes to product arrivals:
  1. A different kind of company name - 10,604,183 unique pageviews, more than 30 percent of the year’s total. Our April Fools' Day post about changing our company name to “Topeka” had a crazy-high number of pageviews, in large part because there was a link to our humble blog on Google’s homepage that day. That’s a lot of eyes!
  2. A new approach to China - 924,335. We post about our new approach to business in China; we will no longer censor search results on Google.cn.
  3. Introducing Google Chrome OS - 653,803. This post introducing our open source operating system was published in July 2009 (and was the top post of 2009), but continued to draw readers this year. (This month, we launched a pilot program for Chrome OS notebooks.)
  4. Think big with a gig: our experimental fiber network - 483,399. We announce our plan to build and test ultra high-speed broadband networks in a small number of trial locations across the United States.
  5. Update on Google Wave - 469,164. We share the news that we don’t plan to continue developing Wave as a standalone product.
  6. Introducing Google Places - 341,136. The Local Business Center (the tool that enables business owners to manage their presence on Google) becomes Google Places.
  7. Announcing Google TV: TV meets web. Web meets TV - 314,991. At Google I/O, we unveil a new experience for television that combines your familiar TV with the freedom and power of the Internet.
  8. Our new search index: Caffeine - 271,393. Our new indexing system provides 50 percent fresher results for web searches than our last index, and is the largest collection of web content we‘ve offered.
  9. A new approach to China: an update - 228,591. In March, we stop censoring our search services on Google.cn, redirecting users from there to Google.com.hk for uncensored search in simplified Chinese. (Later, we introduce a landing page for Chinese users that links to Google.com.hk.)
  10. Introducing Nexus S, with Gingerbread - 220,482. We introduce Gingerbread, the latest version of the Android platform, and Nexus S, the next Android device from the Nexus line of mobile products.
Other popular posts included Google’s new look, the ability to change the background image on your Google homepage, Google Instant, a playable PAC-MAN doodle, the ability to call phones from Gmail and—oh, that—cars that drive themselves.

In 2010, we kept up with our search and apps series, and introduced a few new ones: about small businesses using Google’s products, updates from YouTube, great Google stories from users and a bunch of new “Search On” videos. We also shared our thoughts on the future of display advertising. We had fun with giant photo collages and other wall art, got into the spirit of the World Cup and shared a new kind of musical experience built for the modern browser. We shared imagery of Haiti after the January earthquake and the Gulf of Mexico after the oil spill. We also talked about how Google Earth played a role in the discovery of a rare hominid ancestor in South Africa, celebrated quite a few milestones, and gave you a glimpse of the bzzz-iest Googlers on campus at the Hiveplex.

In December, we revamped our blog directory so you can more easily find the exact place to get the news you’re looking for; you can sort by category, language or region. We revamped our Twitter directory too, and added new directories for our Facebook pages and YouTube channels.

Speaking of Twitter, this was our second year of tweeting officially on @google. We crossed the 2,000-tweet mark earlier this month and now have more than 2.6 million followers. Our Twitter family grew by leaps and bounds as well—you can now follow Google on more than 100 Twitter accounts posting news of all kinds, from API updates for developers to product news in countries around the world. Twitter was also our biggest referrer to this blog in 2010 (excluding Google search, Google properties such as google.com/places and Feedburner)—followed closely by Facebook.

As always, we’re grateful to all of our readers for keeping up with us over the year, and we’re looking forward to bringing you more news in 2011!

Predictions for Google's 2011

Predictions for Google's 2011

Donal Trung 4:02 AM Add Comment
1. More free storage in Google Docs: at least 20 GB.

[ update: 15 GB free storage as of May 2013 ]

2. A new HTML5 interface for Gmail that loads faster, stores email offline and integrates with other Google apps like Google Calendar and Google Docs.

[ update: not true ]

3. An updated Android keyboard that uses Google Scribd data to provide useful suggestions.

[ update: The Jelly Bean keyboard features "bigram prediction and correction" (June 2012). ]

4. Google Earth as a WebGL web app and vector-based maps in Google Maps for desktop.

[ update: the new Google Maps interface features a WebGL-powered Google Earth (May 2013) ]

5. A database of things, where you can store important names, book titles, products, concepts and useful information about them.

[ update: not true ]

6. Data sync for Google Chrome extensions.

[ update: available in Chrome 20 (June 2012) ]

7. Chrome for Android, with data sync, web apps, session restore, Cloud Print, built-in Flash and smarter address bar.

[ update: launched in June 2012 (Flash support and web apps not available) ]

8. Google's search engine will answer complex questions using inferences.

[ update: Google Knowledge Search started to address this issue, but it's not yet there ]

9. Google Personal Alerts will notify on your mobile phone if there's something interesting around (one of your friends, a store that offers a discount for one your favorite products, a museum you wanted to visit, a shop recommended by one of your friends).

[ update: Google Now, released in June 2012 ]

10. Google will learn to embrace Facebook and will start using Facebook Connect.

[ update: not true, Google launched Google+ ]

11. Google Online Store: the place where you can download Chrome/Android apps and games, e-books, buy magazine subscriptions, music and movies.

[ update: Google Play, launched in March 2012 (not integrated with Chrome) ]

12. Android's growth will slow down, but it will be the most popular mobile operating system because many companies will use it to create smart media players, digital cameras, TVs, game consoles and even home appliances.

[ update: not true ]

13. Picasa Web Albums will become a Google Docs app and Picnik will switch to HTML5.

[ update: Picasa Web Albums will be replaced by Google+ Photos and Picnik switched to HTML5 and became Google+ Creative Kit (October 2011) ]

14. Google will acquire Disqus to make it easier to manage your comments and to improve Blogger's commenting system.

[ update: not true, but Google unveiled a Disqus-like commenting interface powered by Google+ in April 2013 ]

15. Google Profiles will no longer be optional: when you create a Google/Gmail account, you'll also create a profile.

[ update: almost ]

16. Voice search and visual search for desktop.

[ update: both true (June 2011) ]

17. Google will buy LastPass and offer an online password manager.

[ update: not true, but Chrome started to sync passwords (February 2011) ]

18. Google Wave will be resurrected, but it will have a simplified interface.

[ update: many Wave features are now included in other Google services - Google Docs discussions, contextual spell checking in Google Search, Google Docs and Chrome ]

19. An online music player that will let you listen music from the Google Store or Google Docs, podcasts from Google Reader, online radios and more.

[ update: Google Music, launched in November 2011 (no integration with Reader and online radios) ]

20. Google Fast Flip for web search powered by Google Instant Previews.

[ update: available for mobile phones in March 2011 ]
Top Google Apps in 2010

Top Google Apps in 2010

Donal Trung 10:48 AM Add Comment
Here's a subjective list of Google services that were launched or were significantly improved in 2010:

10. Google Scribe - a service that shows autocomplete suggestions as you type. It will probably become as popular as Google Suggest and Google Translate once its integrated with other services.

9. Voice Actions for Android - an application that lets you control your phone using your voice. You can call your contacts, send email, get directions, listen to music, write notes and go to a website.

8. Gmail added many business-related features (Priority Inbox, email delegation, turning off conversation view), improved Gmail Chat (calling phones, video chat for Linux), added a new contact manager, more ways to attach files, Gmail for iPad, Buzz integration, search autocomplete, YouTube previews and rich text signatures.

7. Google Buzz - despite the initial privacy brouhaha, Google Buzz is the best Google service released in 2010. Even if it's less than one year old, Buzz already has an impressive set of features, a powerful API, it's integrated with many services and has a cool factor that's missing from other Google social products. Unfortunately for Google, Buzz is not yet very popular.

6. Blogger added a lot of important missing features: comment management, comment spam filtering, dynamic templates, a new post editor, better post preview, real-time stats, static pages and much more.

5. Google Docs - a new document editor, faster Google Spreadsheets, a collaborative drawing editor, a new equation editor, mobile editing, a more consistent interface, uploading any kind of files.

4. Google Maps - vector-based maps for Android, Google Latitude for iPhone, a new local search service (Google Places), social local business reccomendations, biking directions, walking navigation, Google Earth as a tab in Google Maps, search suggestions.

3. Chrome - 5 major versions released, support for Mac and Linux, a simplified interface, faster browsing, autofill, sync, Google Translate integration, bundled sandboxed plugins for Flash and PDF files, Chrome Web Store.

2. Google Search has changed a lot this year and there were many user interface changes: from Google Instant to Instant Previews, from interactive doodles to custom backgrounds for the homepage, from vertical navigation menus to a consistent interface for most Google search services. Google also launched a completely new interface for image search that lets you explore more images and a new search index with real-time updates.

1. Android - two important releases (Froyo, Gingerbread), huge growth (from 1.4 million smartphones sold in the third quarter of 2009 to 20.5 million phones one year later - according to Gartner) and a lot of new devices, including tablets, TVs, consoles, media players and e-book readers. It's probably the fastest growing product released by Google.

A Collection of YouTube Error Pages

Donal Trung 8:50 AM Add Comment
For some reason, reading a message like "This video is no longer available due to a copyright claim by Warner Music Group. Sorry about that." when trying to watch a YouTube video is no longer disconcerting. YouTube's new error pages are so endearing and quirky that you'll forget you can't watch certain videos. They remind me of Chrome's sad tab and Apple's sad Mac or sad iPod icon.

Google's First OneBox for Web Search Results

Donal Trung 2:02 AM Add Comment
Google started to show the most relevant web page at the top of the video search results. The strange OneBox result is only displayed for navigational queries, which usually return a single significant result.

To try this feature, go to Google's homepage, enter a random query, then click "Videos" in the sidebar and enter a navigational query (for example: microsoft).


Sometimes the ads and the top result take so much space that they push video results below the fold.

Google Tests Gmail Ads Below Messages

Donal Trung 1:40 AM Add Comment
Google tests a new ad block below messages. It's not available to everyone, so Google probably tests its effectiveness.

Jordon, a Gmail user who spotted the new ad format, thinks it's "a bit more direct than other GMail ads", while Daniel Spiewak finds it annoying. It's certainly more noticeable than the ads from the right sidebar and you might accidentally click it when you try to reply to a message.



{ Thanks, Websonic, Jordon and Vasu. }

Last Year's Predictions for 2010

Donal Trung 8:54 AM Add Comment
Last year, I tried to predict what will happen in 2010 in the Google world. Here are the hits and misses:

1. Google Chrome's bookmark sync will be extended to sync the documents stored in Google Docs.

Not yet.

2. Google will launch a service that indexes and ranks web applications.

It's not exactly what I predicted, but Chrome Web Store could become a search engine for web apps.

3. Google will use different interfaces for displaying search results, depending on your query.

If you use a query that returns a lot of useful local search results, Google mixes local search results with regular web search results, while showing a small map in the right sidebar.

4. Google's search engine will group related results.

This feature is not available.

5. Google Image Search will let you upload an image and will show related images from the web.

You still need to use Google Goggles or TinEye.

6. Google Street View's images will become searchable and Google will start to show information about different places in Street View.


7. Google will release an online development environment optimized for building web applications.

Not yet.

8. An open platform for search experiments: tweak Google's ranking factors, customize the interface and create a better search engine.

Not yet.

9. Android will have more users than Windows Mobile.

According to Comscore, Android surpassed Windows Mobile in the US in July. Gartner estimates that more than 20 million Android phones were sold in the third quarter of 2010. That's 40% of the Windows Mobile devices sold until 2008.

10. Many browsers will copy Google Chrome's features: the simplified interface, the rapid development model, the lightweight extensions, sandboxing, compiling JavaScript code.

Safari and Opera added support for lightweight extensions, Firefox 4 dropped the status bar, almost all browsers dropped the classic menu bar, Internet Explorer 9 is surprisingly fast and standards-compliant.

11. Google Drive will finally launch, but it will only be an extended version of Google Docs. Instead of sending attachments, you'll be able to upload files to Google Drive from Gmail.

You can now upload any kind of file to Google Docs.

12. Google Wave won't become successful, but its features will be used in other Google products.

Google Wave has been discontinued, but many of its features are used in other services: the new Google Docs editor, Shared Spaces, contextual spell checking in Google Search.

13. Google will buy True Knowledge and will launch a fact search engine.

Google bought Metaweb, the company that developed Freebase, an "open, shared database of the world's knowledge".

14. Gmail's spam filtering algorithms will be more transparent and you'll be able to define custom rules for flagging messages as spam.

Google found an interesting way to make filtering messages more flexible: Gmail Priority Inbox. You can define custom rules for messages that aren't important and Google explains why certain messages are classified as important or not important.

15. Google Trends will show popular web sites from different categories.

Nope.

16. Google Desktop will be discontinued and replaced by Google Quick Search Box.

Nope.

17. If you use Google Chrome, you'll be able to use the most important features of Chrome OS.

Most of the Chrome OS features are available in Google Chrome: Cloud Print, integration with Chrome Web Store, synchronization, guest mode.

18. Google users will be able to add comments and start conversations if they want to find some information about a hot topic.

Google acquired Aardvark, a social service for answering questions.

19. Google Toolbar will be available for Chrome and Google will start to bundle Chrome with Google Toolbar for IE.

Nope.

20. Google will buy Spotify and make it available for free.

Google bought Simplify Media and intends to release a music store and an Android application for streaming music.

Picasa Web's New Zoom Viewer

Donal Trung 12:04 PM Add Comment
Picasa Web Albums has a new zoom viewer that uses Flash. If you click on the magnifying glass icon next to a photo, you can select a rectangular region from the image and zoom in or zoom out. The feature is called "microscope zoom" and it doesn't fall back to the old version for users who haven't installed Adobe's Flash plugin.


Another new feature lets you view all the EXIF tags that are available by clicking on "full details page". You'll find a lot of tags that offer more information about white balance, orientation, exposure, color space, brightness, light source and more.



{ Thanks, Bogdan. }

Google Tests a New Layout for iGoogle

Donal Trung 11:25 AM Add Comment
There's a new iGoogle interface that's only available to a small number of users. Google dropped the rounded corners and only shows the controls when you mouse over a gadget. Another change is that gadgets have a small icon next to the title.

Avery M., who sent this tip, noticed the new interface when visiting iGoogle Japan, but that could be a coincidence.



{ Thanks, Avery. }
Battle of the Demos: Musical Holiday Edition

Battle of the Demos: Musical Holiday Edition

Donal Trung 2:41 PM Add Comment
Nothing brings out holiday spirit like caroling around town or sharing a good time with friends. But when you combine both of those fun activities with Google technology, Weezer, Greyson Chance, and Demo Slam, you get Battle of the Demos: Musical Holiday Edition.

This winter season, Weezer and Greyson Chance stepped to into the Demo Slam arena to show the world their most creative tech demos. We know they can both sing, but who will win in a battle of technology?

Spending his Christmas home in Oklahoma City, Greyson Chance figured he could combine Google Local Search and caroling to spread some musical cheer around town:



Weezer is known for their adoring fans (well, at least one adoring fan authoring this post). Check out this slam that gets the whole crowd involved:



Head over to demoslam.com to vote and help decide whether a voice search performed by 3,000 people or crooning through the streets of Oklahoma City will reign supreme.

Dashing through the snow... with NORAD and Google

Donal Trung 10:00 AM Add Comment
(Cross-posted from the Official Google Blog and Lat Long Blog)

Every Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa’s magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special.

There’s one timeless question that we’re proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go.

Starting tomorrow, December 24 at 2:00am EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly old man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
  • See Santa on a Google Map: On your home computer or laptop, visit www.noradsanta.org and choose your preferred language. You’ll see a large Google Map on the page displaying Santa’s current location and his next stop. Click the video icons to watch “Santa Cam” videos, and click the gift icons to learn more about each city.

  • Watch Santa fly with the Google Earth Plug-in: From www.noradsanta.org, click on the link Track Santa in Google Earth. You'll see Santa steering his sleigh right on the webpage. If you don't have the Google Earth plug-in, you can get ready by downloading it ahead of time.

  • Follow Santa on your phone: Track Santa from your mobile phone by opening Google Maps for mobile and searching for [santa]. Or, visit m.noradsanta.org on your phone’s browser.

  • Subscribe to his YouTube channel: Santa’s home on YouTube is at http://www.youtube.com/noradtrackssanta. That’s where you can find videos from his journey throughout the night.

  • Get real-time information about Santa’s location: Use Google’s Realtime Search to get updates from social networks, news and micro-blogs like Twitter at @noradsanta, and keep up with news about his journey on this Facebook page.
For any techie questions you might have, we’ve also put together some helpful tips and tricks about all the cool ways you can experience Santa’s journey. Now that you know how to follow Saint Nick on Christmas Eve, it’s our tradition to tell the story of how this all started...

NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice’s www.SendACallFromSanta.com and Google SketchUp).

As we approach this year’s Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy’s going over last minute details about tomorrow’s big ride.

Santa with NORAD, Google and members of the Marine Toys for Tots Foundation (that’s me, the tall guy in the back row clapping)

So don’t forget to visit www.noradsanta.org tomorrow morning starting at 2:00am EST when Santa embarks on his flight. From all of us here at Google, happy holidays and here’s to a very happy New Year!


Dashing through the snow... with NORAD and Google

Donal Trung 8:00 AM Add Comment
(Cross-posted from the Lat Long Blog)

Every Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa’s magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special.

There’s one timeless question that we’re proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go.

Starting tomorrow, December 24 at 2:00am EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly old man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
  • See Santa on a Google Map: On your home computer or laptop, visit www.noradsanta.org and choose your preferred language. You’ll see a large Google Map on the page displaying Santa’s current location and his next stop. Click the video icons to watch “Santa Cam” videos, and click the gift icons to learn more about each city.

  • Watch Santa fly with the Google Earth Plug-in: From www.noradsanta.org, click on the link Track Santa in Google Earth. You'll see Santa steering his sleigh right on the webpage. If you don't have the Google Earth plug-in, you can get ready by downloading it ahead of time.

  • Follow Santa on your phone: Track Santa from your mobile phone by opening Google Maps for mobile and searching for [santa]. Or, visit m.noradsanta.org on your phone’s browser.

  • Subscribe to his YouTube channel: Santa’s home on YouTube is at http://www.youtube.com/noradtrackssanta. That’s where you can find videos from his journey throughout the night.

  • Get real-time information about Santa’s location: Use Google’s Realtime Search to get updates from social networks, news and micro-blogs like Twitter at @noradsanta, and keep up with news about his journey on this Facebook page.
For any techie questions you might have, we’ve also put together some helpful tips and tricks about all the cool ways you can experience Santa’s journey. Now that you know how to follow Saint Nick on Christmas Eve, it’s our tradition to tell the story of how this all started...

NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice’s www.SendACallFromSanta.com and Google SketchUp).

As we approach this year’s Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy’s going over last minute details about tomorrow’s big ride.

Santa with NORAD, Google and members of the Marine Toys for Tots Foundation (that’s me, the tall guy in the back row clapping)

So don’t forget to visit www.noradsanta.org tomorrow morning starting at 2:00am EST when Santa embarks on his flight. From all of us here at Google, happy holidays and here’s to a very happy New Year!


Investing in New York

Investing in New York

Donal Trung 11:00 AM Add Comment
Google New York started in a Starbucks on 86th Street with one person in 2000—a scrappy, highly-caffeinated sales “team.” After moving to a larger office in Times Square, in 2006 we relocated to our current home in Chelsea, at 111 Eighth Avenue—a former Port Authority building. In June of 2008, we took additional space in the Chelsea Market building at 75 Ninth Avenue. Now we have more than 2,000 Googlers working on a variety of projects in both sales and engineering—and we’re hiring across the board.

Today, we’re pleased to announce that we’ve closed a deal with the partnership of Taconic Investment Partners, Jamestown Properties and the New York State Common Retirement Fund to purchase 111 Eighth Avenue (also known as 76 Ninth Avenue). As part of the deal, we’ve retained Taconic Management Company to continue the leasing oversight services and management of the building on our behalf, providing the same level of customer service the building’s tenants have come to expect. We believe that this is a great real estate investment in a thriving neighborhood and a fantastic city.

Like the city, our New York office is a melting pot of cultures and ideas—it’s home to Googlers from more than 35 countries who speak more than 40 languages. They live in the five boroughs and spread across the tri-state area. We’re excited to continue to build our presence there.

Android In Spaaaace!

Android In Spaaaace!

Donal Trung 10:47 AM Add Comment
Here at Google, we’re all about exploration. It’s no surprise that some of our favorite products are built to let you explore the world in ways never before possible. Google Maps lets you find your way all around the world. Google Earth lets you explore the planet in detail, complete with trees and oceans. And Google Sky Map lets you explore the skies right from your Android device. Well, we wanted to do a little exploring of our own, so we decided to venture into near space, with the help of some Androids.

Recently, we travelled to Ione, CA and sent seven payloads up, up, and away into near space, each equipped with a Nexus S. We took some cues from others who have sent homemade weather balloon rigs far up, and we wanted an opportunity to collect some interesting data about the sensors in Nexus S – GPS, gyroscope, accelerometer, and magnetometer. We also couldn’t resist what looked like a great way to spend a weekend. Sending the balloons up also gave us an opportunity to capture some stunning imagery and videos of Earth. Take a look at unaltered footage of an Android at over 100,000 ft above the Earth’s surface:




The Rig
How did we get our little Android commanders that high up? Well, first the Android platform provides a robust development environment and Nexus S has a great set of embedded sensors, both of which made it easy for us to write the apps we needed for this project. Going forward with other similar projects we have an open environment that we can modify at any level necessary. We then worked with UCSC student Greg Klein to prepare each of the payloads, which were housed in foam coolers. We secured a nylon load line to the cooler and attached to it a radar reflector, a parachute, and finally, a weather balloon. Every payload had an APRS transmitter attached to a GPS that was known to work at high altitudes, as well as batteries for power. The remainder of each payload was different for each balloon: some had digital cameras taking pictures and some had video cameras mounted at various angles (up, down, and at the horizon).

These phones were running a variety of apps: Google Maps for Mobile 5.0 (with offline map data) which allowed us to see what was directly below the balloon, Google Sky Map to see if we could identify the real stars in the backdrop, Latitude to report location when the phones had a data connection, and our own custom sensor logging app that sampled all the available sensors on the device. We even manned our payloads with some special astronauts: small Android robots, and boy did they fly. Check out an in-depth look at how we prepared and launched the payloads:




What We Found
The payloads collected a lot of data, and many reached high altitudes, with the highest topping out at 107,375 ft., over 20 miles high, or over three times the height of an average commercial jet. We also clocked one of the payloads at 139 mph at its fastest.

In tracking the sensors on each of the phones, we observed that the GPS in Nexus S could function up to altitudes of about 60,000 ft. and would actually start working again on the balloon’s descent. We also saw that Nexus S could withstand some pretty harsh temperatures (as low as -50˚C). Some interesting data we collected:
Maximum Speed: 139 mph
Maximum Altitude: 107,375 ft (over 20 miles, over 30 km)
Maximum Ascent Rate: 5.44 m/s
Average Flight Duration: 2 hours, 40 minutes
Average Descent Time: 34 minutes

By analyzing all the collected data, we were able to find some interesting trends. For instance, we determined the speed and altitude of the jet stream: about 130mph at 35,000 ft.

In the end, the team recovered all of the payloads sent up, we even recovered the payload we sent as a test a week prior to the actual launch. We had a blast taking Android all the way up to near space. If you're interested in launching a balloon of your own, click here for more info. We have more exciting things coming your way as we use the openness of the Android platform to experiment here at mission Android headquarters.

*Special thanks to Arshan Poursohi, Greg Klein, and Tommy Nourse for all their help.

Posted by Zi Wang, Captain, Mission Android Headquarters
Google Chrome for Business now available for download

Google Chrome for Business now available for download

Donal Trung 2:34 AM Add Comment

Chrome delivers the fastest Google Apps experience and protects users against phishing and malware on the web. This browser is now available for download with support for the following administrator functionality:

MSI Installer: A standalone installer that allows admins to install the Chrome browser at a system-level across the organization.

Group Policies: These allow admins to configure common behaviours across the organization such as default search provider, default homepage and many more.

Policy Templates: ADM and ADMX templates are included in order to help admins easily configure these policies that manage security and privacy including the ability to disable auto-updates.

Editions included:
Google Apps, Google Apps for Business, Government and Education*

How to access what's new:
Download Google Chrome for Business

For more information:
http://googleenterprise.blogspot.com/2010/12/chrome-is-ready-for-business.html

*Support is available to Google Apps for Business, Government and Education customers for Chrome browser administrator issues only.

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Trip report: Google and YouTube in Pakistan 2010

Trip report: Google and YouTube in Pakistan 2010

Donal Trung 4:14 PM Add Comment
Earlier this month, a team from Google and YouTube went to Pakistan to explore business and content opportunities, following up on Google’s Clinton Global Initiative commitment to Pakistan and to sponsor and participate in Pakistan’s first International Youth Conference and Festival. It’s hard to imagine a country more at the nexus of geo-politics today than Pakistan, and our team learned a lot about the state of the Pakistani technology, media and non-profit sectors.



Internet connectivity in Pakistan is quite low—estimates put penetration at around 10%—but opportunities for growth are evident. For one thing, broadband costs are quite cheap compared to other parts of the world—around $13/month. Smartphone usage is also on the rise, and there are a growing number of Pakistani developers who are creating mobile applications for sale both in Pakistan and abroad. Around 60% of Pakistanis have a mobile phone, and their average bill is around $3/month. Not surprisingly, SMS is one of the primary means of communication in Pakistan.

One of the keys to bringing more Pakistanis online is the amount of local Pakistani content available on the Internet. There are some great examples so far: for instance, Coke Studio, a “fusion” music project sponsored by Coke that features popular Pakistani musicians, grew so popular on YouTube last summer that it was the 11th-most viewed channel on the site. Dozens of news organizations have begun to use YouTube as a global distribution platform as well, reaching not only Pakistanis online but the diaspora abroad. The Pakistani media is young and voracious—it was just eight years ago that the government opened up the airwaves to allow non-state media channels to exist, and in that short time the media has grown to become an important player in the public discourse in Pakistan, despite occasional crackdowns from authorities. Citizen media has also played an increasingly big role in Pakistan: for example many Pakistanis used cellphone cameras to document the devastation wrought by the floods in Pakistan last summer.

Google.org granted $1 million to Pakistani flood relief in September, localized crisis response tools, and launched a flood relief landing page. On our trip we met with several non-profits who are doing incredible work to help the affected citizens get back on their feet. Our products, in particular Google MapMaker, proved to be of use to flood relief agencies for tracking development in the wake of the tragedy. Over countless cups of hot chai and mixed grilled barbecues, we heard stories of ordinary Pakistanis using Google technology to document the flood and connect with one another during the crisis.

Pakistan’s future no doubt lies with its youth—an incredible 62% of Pakistanis are under the age of 25. Perhaps the highlight of our trip was the International Youth Conference we participated in, which was run by an organization called Khudi. Khudi was founded by the dynamic Maajid Nawaz, a former extremist who changed his views towards moderate Islam and has since devoted his life to educating young people on freedom of expression and anti-extremism (Nawaz also spoke at Google Zeitgeist this year). It was inspiring to meet leaders like Nawaz who are committed to emboldening Pakistan’s younger generations to use the web to bring Pakistan to the rest of the world, and to give the rest of the world a more complete picture of Pakistan. In this way we saw an opportunity for technology to not only foster economic development, but also to break down borders in the region. We asked a few of the Pakistani leaders we met with to talk about Pakistan’s future, and here’s what they had to say.



This was the largest delegation of Googlers ever to visit Pakistan, and we’re looking forward to continued engagement in the region.

Some cool Android tips and tricks

Some cool Android tips and tricks

Donal Trung 11:45 AM Add Comment
Last week, I sent a note to my team with some of my favorite tips and apps for Nexus S, which features Android 2.3, Gingerbread. A lot of Googlers liked it, so we thought some of you might enjoy it as well. (Note: Many of the tips are specific to Android 2.3.)

Tips
  • Visual cue for scrolling: When you are in a scrollable list (like your Gmail inbox) and you reach the end of the list it shows an orange hue—a visual cue that you can’t scroll anymore.
  • Notification bar icons (Wi-Fi, network coverage bars, etc.): Turn green when you have an uninhibited connection to Google, white when you don't. Hint: if you're in a hotel or airport using Wi-Fi, the bars won't turn green until you launch the browser and get past the captive portal.
  • Voice actions: Tell your phone what to do by pressing the microphone icon next to the search box on the home screen, or long press the magnifying glass. You can tell it to send an email or text message (“send text to mom, see you for pizza at 7”), call someone ("call mom"), navigate somewhere (“navigate to pizza”), or listen to music ("listen to Mamma Mia").
  • Find things you’ve downloaded from your browser: Your downloads are now neatly collected in a Downloads manager, which you can find in the apps drawer.
  • Turn a Gallery stack into a slideshow: In Gallery, when you are looking at a stack of photos, put two fingers on the stack and spread them. The stack spreads out and the pictures flow from one finger to the other, a moving slideshow that lets you see all of the photos.
  • Walk, don’t drive: Once you’ve gotten directions within Google Maps, click on the walking person icon to get walking directions.
  • Easy text copy/paste from a webpage: To copy/paste from a webpage, long press some text, drag the handles around to select the text you want to copy, and press somewhere in the highlighted region. To paste, simply long press a text entry box and select paste. Gmail is a bit different: you need to go to Menu > More > Select Text.
  • Turn your phone into a Wi-Fi hotspot: Go to Settings > Wireless & Networks > Tethering & Portable Hotspot. (You may have to pay extra for this feature.)
  • Look at Maps in 3D: With the latest release of Google Maps, you can now look at 3D maps. Tilt the map by sliding two fingers vertically up/down the screen, and rotate it by placing two fingers on the map and sliding in a circular motion, e.g., from 12 and 6 o’clock to 3 and 9.
  • Cool shutdown effect: When you put the phone to sleep, you’ll see an animation that resembles an old cathode tube TV turning off.
Keyboard tricks
  • Shift+Key to capitalize a word: In Gingerbread (and supported hardware), you can Shift+Key to capitalize a letter instead of going to a separate all caps keyboard.
  • Auto-complete: The space bar lights up when auto-complete can finish a word.
  • Quick replace: Tap on any previously typed word, then tap on a suggestion to automatically replace it with the suggested word.
  • Easy access to special characters (like numbers, punctuation): Press and hold any key to go to the special character keyboard. You can also press and hold the "," key for an extensive punctuation keyboard.
Applications
  • Angry Birds: Popular game that lets you knock down blocks by slingshotting birds.
  • Astro: Awesome file explorer app. Browse and access the directories on your phone, and take full advantage of its capabilities. Great if you’re a power user.
  • Chrome to Phone: This one is really useful for Chrome users. You can send anything you browse on your computer to your phone. So if you are heading out to a restaurant or party and look up directions on your computer, just click the “send to phone” button (requires Chrome to Phone extension) and that exact page will open on your phone. Same with virtually any webpage.
  • Flash: Install from Android Market to watch Flash videos embedded throughout the web. Runs even better on Gingerbread.
  • Fruit Ninja: A juicy action game that tests your ability to smash flying fruit. A fun time-killer on the bus or train.
  • FXCamera: Popular photo sharing app with slick effects and filters.
  • Google Maps: Use your device as a GPS navigation system with free turn-by-turn voice guidance, and take advantage of other Google Maps features like Street View, Latitude and Places.
  • Instant Heart Rate: Measure your heart rate using your camera.
  • Phoneanlyzr: Track your phone usage: who you text most, call most, average call length distribution, etc.
  • RemoteDroid: Control your computer from your phone. Gives you a mobile wireless mouse and keyboard. Great if you’re using your computer for music or movies.
  • Shazam: Identifies virtually any song you are listening to.
  • SoundHound: Record a snippet of a song and get it identified instantly. You can even hum (if you can carry a tune!).
  • Tango: A free, high-quality video call app that works on both 3G and Wi-Fi. If your device has a front facing camera (e.g., Nexus S), you will love this app.
  • YouTube: New UI. Plus, portrait-mode player, and view comments and drop-down box video information

Latest from the Lab

Donal Trung 10:42 AM Add Comment
Over the last couple of weeks, lots of apps have debuted on Google Labs, a laboratory where our more adventurous users can try our experimental products and offer feedback directly to the engineers who developed them. Teams at Google are gearing up to deliver more and more cool innovations to users, and this month alone, we’ve launched six new products on Google Labs. Here are the highlights of our recent releases.

App Inventor for Android
App Inventor for Android makes it easier for people to access the capabilities of their Android phones and create apps for their personal use. Until now, it was only available to a group of people who requested and received invitations. Last week, we announced that App Inventor (beta) is now available to anyone with a Google account. Visit the App Inventor homepage to get set up and start building your own Android app—and be sure to share your App Inventor story on the App Inventor user forum!



Body Browser
Body Browser is a demo app that allows you to visualize complex 3D graphics of the human body. It works in the latest beta version of Google Chrome and uses WebGL, a new standard that enables 3D experiences in the web browser without any plug-ins. Using Body Browser, you can explore different layers of human anatomy by moving the slider to rotate and zoom in on parts you are interested in. Not sure where something is? Try the search box. You can also share the exact scene you’re viewing by copying and pasting the corresponding URL.


DataWiki
DataWiki is a wiki for structured data, extending the idea of a normal wiki to make it easy to create, edit, share and visualize structured data, and to interlink data formats to make them more understandable and useful. The project is inspired by the need to create customized data formats for crisis response, for example to quickly create a person-finder application after an earthquake, or share Internet and cellular phone connectivity maps from an affected area. DataWiki operates as a RESTful web-service, is built on AppEngine and is completely open source.


Google Books Ngram Viewer
Google Books Ngram Viewer graphs and compares the historical usage of phrases based on the datasets comprised of more than 500 billion words and their associated volumes over time in about 5.2 million books. Last week, we released this visualization tool along with freely-downloadable phrase frequency datasets to help humanities research. You can find interesting example queries (e.g., “tofu” vs. “hot dog”) and more information about the effort in our blog post.


Google Earth Engine
Google Earth Engine, which we announced at the U.N. Climate Change Conference Cancun earlier this month, is a technology platform that enables scientists to do global-scale observation and measurement of changes in the earth's environment. It provides an unprecedented amount of satellite imagery and data online for the first time, as well as our extensive computing infrastructure—the Google “cloud”—to analyze the imagery. We’re excited about the initial use of Google Earth Engine to support efforts to stop global deforestation, but the platform can be used for a wide range of applications, from mapping water resources to ecosystem services. It’s part of our broader effort at Google to build a more sustainable future.



Google Shared Spaces
Google Shared Spaces is an easy way for you to share mini-collaborative applications, like scheduling tools or games, with your friends or colleagues. By creating a Shared Space, you can share a gadget with whomever you want by simply sending the URL. Once your friends join the Shared Space, you can collaborate with them in real-time on the gadget, and you can chat with them, too. This product is built on some of the technology used in Google Wave.


Those experimental products have been developed by many teams across Google. Some products were born in 20% time, and some were built by start-up-like teams inside the company. But all of these products were created by passionate, small teams just because they cared about them so much.

You can find more Labs products on googlelabs.com. Please play with them and give us feedback. And stay tuned for experiments coming in the future.

Going green at Google in 2010

Donal Trung 1:33 PM Add Comment
(Cross-posted on the Google.org blog)

At Google, we’re committed to building a clean energy future because we we want to be good environmental stewards, and because we think it makes business sense. We’ve had a busy year with our clean energy initiatives. Take look at our redesigned green website and this new video from the Google green team to learn more about the priorities we’re pursuing:



As we look back on 2010, we wanted to highlight what we’ve been working on this year to help build a more sustainable future—for Google, and the world.
  • Greening our operations. We already have the most energy efficient data centers in the world, and use renewable energy whenever possible. This year we created a subsidiary, Google Energy LLC, to enable us to purchase renewable energy on the wholesale power markets and to help spur development in the sector.

    • Flexibility in buying renewable energy. In February, the Federal Energy Regulatory Commission (FERC) granted Google Energy LLC the authority to buy and sell energy on the wholesale market, giving us the flexibility to procure renewable energy at competitive prices.

    • 20-year green power purchase. Our FERC authority enabled Google Energy LLC to enter a 20-year green Power Purchase Agreement (PPA) in July to buy clean energy from 114 megawatts (MW) of wind generation at NextEra’s Story County II facility in Iowa (read more about how the deal is structured). By purchasing so much energy for so long, we’re giving the developer financial certainty to build additional clean energy projects.

  • Developing green products and tools. Just a few weeks ago, during the the U.N. Climate Change Conference in sunny Cancun, Mexico, we launched Google Earth Engine, a new Google Labs product. Google Earth Engine is a technology platform that makes an unprecedented catalog of imagery and data available online in one place for the first time. It enables global-scale monitoring and measurement of changes in the earth’s environment. We’re particularly excited about the initial use of Google Earth Engine to support efforts to stop global deforestation. We’ve also been busy this year incorporating green features into our products—like Google Maps biking directions and adding Carbon Disclosure Project ratings into Google Finance.

  • Investing in a clean energy future. To date, Google has invested over $100 million in clean energy. Google.org has already invested in several clean technology companies. We’ve also continued our internal R&D on renewable energy technologies (RE<C), substantially growing our engineering team. And this year, Google began making project investments that offer a solid financial return, and could have a transformational impact on the renewable energy sector.

    • North Dakota wind farms. In May, we invested $38.8 million in two North Dakota wind farms that generate 169.5MW, enough to power 55,000 homes. It was our first project investment, and uses some of the latest wind turbine technology and control systems to provide one of the lowest-cost sources of renewable energy to the local grid.

    • Offshore wind transmission. In October, we made a development stage investment in a project to build a backbone transmission line off the Mid-Atlantic coast. The project will put in place strong, secure transmission, removing a major barrier to scaling up offshore wind. When finished, the 350-mile line will connect up to 6,000MW of offshore wind energy—enough to serve approximately 1.9 million households!
It’s been a busy year at Google, and we believe the world needs better options in the future. As we head into the new year, we look forward to continuing our work to find and support innovative clean energy solutions.

Oh Ship! Final Shipping Day is here

Donal Trung 9:51 AM Add Comment
‘Twas the last week of shopping, and all through the land
All the shoppers were shopping, on foot and by hand;
Their lists were made, as usual, with care,
In hopes that great gift-giving soon would be there.

Oh Ship! To family! To friends and to beaus!
On overnight, two-day, for electronics or clothes!
To the local store, online or the mall!
Now shop away! Ship away! Give gifts to all!


If you’re anything like us—and based on research data from a Google/OTX study which notes that the average shopper still has to complete 50% of their holiday purchases, we suspect you are—you may be asking Santa for a bit more time to finish all your holiday shopping before December 25.

But if you’re traveling for the holidays or buying gifts for far away friends and family, you may be doing something a bit stronger than wishing for more time; you may be shouting, “oh, ship!” today, the last shipping day on which the USPS recommends sending packages for delivery before Christmas via First Class Mail, and the last day on which many online retailers guarantee delivery by Christmas via Standard Delivery.

As we enter this final and cheerfully panicked sprint toward Christmas, we took a look at some U.S. search trends related to two of the most important shopping days for procrastinators—today, which we fondly refer to as Oh Ship! Day (otherwise known as Last Shipping Day) and last Friday’s Free Shipping Day (a day in December on which numerous retailers offer free shipping and guaranteed delivery by Christmas Eve).

Planned procrastination is in the air
While some of us can’t resist putting off our holiday shopping until the last minute, we seem to have become better at planning for procrastination.

A number of searches related to guaranteed Christmas delivery, along with specifics like [free shipping day], [last shipping day] and [free overnight shipping] have risen rapidly, indicating that we’re interested in hunting for deals and making sure our gifts arrive on time.


Some other top shopping-related searches this month include:


Last-minute local
For shoppers determined to shop at the last possible second, local stores will likely be a lifesaver. Fortunately, many of these super-procrastinators seem to be super-shoppers; [store locator] searches peak in late December each year, generally on December 24, and have continued to grow in volume through the years.

Other searches such as [open christmas day], [christmas eve hours] and [holiday hours] further point to the last-minute local shopper phenomenon, while the continued rise in searches for [printable coupons] indicates these in-store shoppers are deal-hungry, whether they’re making purchases early or at the final hour.


Whether you’re done with your shopping or still sprinting toward the holiday shopping finish line, the Google Retail Industry team would like to wish you a happy holiday season and a wonderful Oh Ship! Day.

New revision history interface in Google Spreadsheets

New revision history interface in Google Spreadsheets

Donal Trung 8:10 AM Add Comment

The newer revision history interface in Google Documents is now also available in Spreadsheets. You can now see all of the changes that collaborators have made cell-by-cell.

Editions included:
Google Apps, Google Apps for Business, Government and Education

Languages included:
All languages supported by Google Docs

How to access what's new:
- To see the new interface, go to ‘File’, then ‘See revision history’ when editing a spreadsheet.
- Click on a time stamp in the right column to see what changes were made at a given time or use the arrow keys to quickly scan through many revisions.
- Changes are color-coded based on each collaborator, making it easy to tell what has been added or deleted.
- Time stamps are also improved in the new interface.
- The interface also batches revisions into groups of changes to make it easier to understand how a spreadsheet has changed over time. To see a finer-grained list of revisions, click ‘Show more detailed revisions'.

For more information:
http://googledocs.blogspot.com/2010/12/this-week-in-docs-revision-history-in.html

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Google Chrome's Bundled Games

Donal Trung 8:02 AM Add Comment
The first Chrome 10 Dev Channel build bundles two HTML5 games: Poppit and Entanglement. The two games are added to the new tab page even if you've previously installed other apps.

Some users will probably be surprised to see two games they didn't install, so Google should inform users that the games were automatically installed. Chrome's source code makes it clear that Poppit and Entanglement are installed for all operating systems, except for Chrome OS. Probably a better idea would be to recommend some apps based on the browsing history.



{ Thanks, Dani. }
Google Shared Spaces

Google Shared Spaces

Donal Trung 2:50 PM Add Comment
What happens with all the Google Wave gadgets, now that Google Wave has been discontinued? They're available in Google Shared Spaces, a small Google Labs project that helps you collaborate with other people by adding information to a gadget. You can add placemarks to a map, draw on the same white board, play Sudoku, create lists, find the best budget accommodation, brainstorm, create diagrams and answer to polls.

"Google Shared Spaces allows you to easily create a space with a collaborative gadget and a chat box in it. The gadgets are based on the Wave gadgets technology, so there are already more than 50 gadgets across different categories, like games, productivity, and event planning. Anybody can create a new space by going to the gallery and clicking on one of the featured gadgets. Spaces can easily be shared by just pasting the URL into a chat window, an email or a content sharing platform like Google Buzz or Twitter. And if you know a little Javascript, it is easy to get started building your own real-time, collaborative gadgets and create new spaces based on those," explains Google.


Maybe Google Wave would've been more successful if it didn't have so many complicated features and ambitious goals. Google Wave could've been the back-end technology for many cool web apps, instead of trying to incorporate all the use cases in a single interface.
Chrome OS Is All About the Missing Features

Chrome OS Is All About the Missing Features

Donal Trung 1:20 PM Add Comment
Here's an interesting quote from Ted Power, a former designer for Google's mobile web apps:

"Chrome OS could potentially mark a profound leap forward. For the first time, all the layers between the network and the computer have been removed. The device itself is of little consequence; you can 'feel right at home' from any networked device. Chrome OS isn't so much about what has been added, but what has been stripped out; no more complicated file systems, software updates, etc."

Paul Buchheit, the ex-Googler who created Gmail, thinks that the ideal design of a computer that acts like a local node of a global super-computer matches the design target of Chrome OS. "It should be relatively cheap and reliable, secure (no viruses or anything), zero-administration (I don't want to be a sys-admin), easy to use, and fast." Paul says that Chrome OS is unnecessary because iOS and Android devices meet the same ideal and there are already millions of devices that run these operating systems.

There are already millions of people who use Chrome and some of them would like to buy a computer that's as fast as their browser. Mobile phones are not yet powerful enough to handle complex web apps, but that will change and, at some point, web apps will be indistinguishable from native apps. You'll be able to use your favorite web apps from almost any device, but why not use a device that removes everything that's unnecessary and slows you down?

Picasa Web Users, Forced to Link Their Google Profiles

Donal Trung 10:06 AM Add Comment
Google tries to make Picasa Web Albums a little more social, but it's not easy to convince users that this is a good idea. I posted in August that Google will link Picasa Web Albums with Google Profiles. On the surface, this is a minor feature, but Google didn't manage to explain users why it's important.

If you visit Picasa Web Albums, you'll see a huge modal dialog:

"Together at last! Picasa Web Albums now uses your public Google Profile to display your name and profile photo on your albums and next to your comments. This will help improve your experience in two ways. First, the quality of interactions across Picasa Web Albums will improve as friends can see and recognize whom they are interacting with. Second, using multiple Google products will be easier because you can now update your profile in one place."


It makes sense for Google to have unified public profiles that integrate will all services, but users may find this disconcerting. Why take away my hard-earned alternate username and change it with a number? Why not use a different number in the URL than the Google Profiles ID, like Google Reader does? Why associate my photos with a public profile that includes my name and my Google Buzz messages?

Custom usernames were useful and I don't see why Google isn't more flexible. You should be able to keep the existing username or at least pick an URL that can't be guessed from your profile address.

Instead of trying to make profiles more flexible, Google decided to disable most of the features until you link your Google Profile. You can no longer share a photo, favorite a user, add a comment. If you still don't like the new feature, you have the one-time opportunity to transfer your photos to a new account.



You can't force users to use a new feature by crippling the other features and then expect them to like the new feature.

Here's how a Google employee tries to address this issue:
the chief reason for this profiles change is because we want the vast majority of pwa users to have a quality experience with other pwa users. right now, its common for a pwa user to get a comment on a photo from another user, and have the comment be effectively meaningless because it was posted by 'DJJazzyJeff01234'. we've heard from many users how this freaks them out, and makes pwa a scarier place. we think this makes for a low quality social interaction between users and does not cause further engagement.

the other main reason we're doing this is to simply help users manage their google profiles better across multiple google products. the reality is that many of our users use several google products, not just picasa. the new model lets you manage your profile ONCE, and you're done.

in the end, you still will have total control over what others see. you can set your profile to show your full name publicly OR simply opt-out of your name being found in search. also your profile won't display any private information unless you've explicitly added it.