New Features for the Google +1 Button

That was quick. After a few days of testing, the improvements to the Google +1 button are publicly available.



When you mouse over the button, Google shows a list of friends that +1'd the page. The same list is now displayed next to the button if you change the code and select inline annotations. This is the new default option when you generate the code, but not everyone will like it because it takes a lot of space. Google probably chose this option because you're more likely to +1 a page if some of your friends already did that.





The Google +1 button also lets you share a page to Google+. After clicking "+1", Google shows a box where you could enter your comments and choose one or more circles. Google shows a title, a thumbnail and a short snippet from the page. By default, they're automatically generated, but developers can explicitly annotate the page using the schema.org microdata or the Open Graph protocol, which is also used by Facebook. At the least, you should add a tag for the image that best represents the page.

Google +1 Extension for Chrome

Now you no longer have to wait until your favorite site adds a Google +1 button. If you use Chrome, you can install an extension that lets you +1 any Web page. The extension is developed by Google and it acts just like a +1 button: it shows the number of +1's and it becomes blue if you've already +1'd a page.





An obvious privacy trade-off is that the extension sends the list of the pages you visit to Google's servers, but this information is not associated with your account. "Google doesn’t keep a persistent record of your browsing history as part of the process of showing you a +1 button or otherwise use the fact that you personally have visited a page with the +1 button. Google may keep some information about your visit, usually for about two weeks, to maintain and debug its systems," explains Google.



{ Thanks, Kristian. }

Slide's Apps to Be Discontinued

One year ago, Google acquired Slide, a company that developed third-party apps for Facebook and other social networks. At that time, Google mentioned that the goal was to "make Google services socially aware". Slide continued to operate as an independent start-up inside Google and developed photo sharing apps like Photovine and Pool Party. Slide's CEO, Max Levchin, became VP of engineering at Google.



New York Times reports that Max Levchin will leave Google and most of the Slide apps will be discontinued. A Slide blog post confirms that "in the coming months, a number of Slide's products and applications will be retired. This includes Slide's products such as Slideshow and SuperPoke! Pets, as well as more recent products such as Photovine, Video Inbox and Pool Party." Slide's team says that "many of these products are no longer as active or haven't caught on as we originally hoped".





A Google spokesperson informed the New York Times that most of the Slide team will continue to work at Google and many engineers will join YouTube. If Slide was a talent acquisition, then why Slide's team didn't work on Google+ and why popular games like SuperPoke weren't ported to Google+?



AllThingsD offers some answers: "Although Slide as an independent start-up had not matched its lofty expectations and valuations — at as much as $500 million in a 2008 funding round — its acquisition brought Google some key assets: Social Web expertise at a time when it was dearly needed, and Levchin, who famously founded PayPal. But that was last August. Since then, Google has entrusted its social efforts to two of its existing executives, Vic Gundotra and Bradley Horowitz, who led the team that created Google+. Levchin was left on the fringes with Slide as an autonomous subsidiary, reporting to Google co-founder Sergey Brin."

Google+ Games

6 weeks after the Google+ launch, the project received a major upgrade and added social games. "Games in Google+ are there when you want them and gone when you don't. When you're ready to play, the Games page is waiting — click the games button at the top of your stream. You can see the latest game updates from your circles, browse the invites you've received and check out games that people you know have played recently. The Games page is also where your game accomplishments will appear."





The nice thing is that game updates don't clutter your main stream, but this also means that the stream will no longer be comprehensive and it will be difficult for a game to become popular in a short amount of time.



For now, there's a small number of games from companies like Zynga, Rovio (Angry Birds), PopCap Games and it's interesting to see that the games APIs aren't publicly available. "We chose to start with a small number of partners so that we could experiment, get the kinks out of our APIs, and get real end-user feedback before opening up to the world. (...) Because we want to provide both a great user experience and a great developer experience, we're focusing on quality before quantity. We will continue to add new partners and new features in small steps, starting with today's release of the games APIs to a small number of developers," explains Google.



Games aren't available to all Google+ users because the feature is slowly rolled out. When you see a new tab at the top of the page, next to the search box, you should be able to play games.







Google+ games are social. When you play a game, you can share updates with your circles, buy virtual goods, send gifts, invite your friends. "Additionally, a game may involve multiple players in a single match (such as a poker table). In these situations, the other players in the room can see and interact with each other during gameplay. Some games allow you to partner up with (or work against) another player, such as a neighbor, ally, or an enemy/rival. These games use your circles to suggest people to interact with. You could show up as a suggestion to another player to become an ally or to challenge," mentions Google.



Forbes reports that Google charges a 5% fee to developers for virtual goods transactions. "With this much lower fee to attract developers, Google is going after Facebook, which takes a 30% cut from developers for using its required Facebook Credits virtual currency system."

Updated Code for Google +1 Buttons

As reported last month, the code for Google +1 buttons could be improved so that the buttons load faster and stop blocking other resources. Google updated the code and recommends publishers to generate a new code.

"We're introducing a new asynchronous snippet, allowing you to make the +1 experience even faster. The async snippet allows your web page to continue loading while your browser downloads the +1 JavaScript. By loading these elements in parallel, we're ensuring the HTTP request to get the +1 button JavaScript doesn't lead to an increase in your page load time," explains Google.


Google also optimized the existing code so that the button renders up to 3 times faster. Even if you don't update the code, you'll still benefit from these changes.

The code generator is easy to use and I've noticed that a lot of sites added a +1 button next to Facebook's "Like" button. It's unfortunate that Google didn't optimize the code when it was released.

Google News Badges

Google News added a feature that could encourage users to read more: collectible badges. "The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends," informs Google.


Google created more than 500 badges, so it's very likely that you'll collect at least one of them if you visit Google News frequently. Badges reward people that constantly read articles on a certain topic, so you're more likely to receive a badge if you read 3-4 articles a day about Google than if you read 10 articles about Google every 3-4 days.

While this feature could encourage users to visit Google News more often, the main purpose is to find people that know a lot of things about certain topics. "Your badges are private by default, but if you want, you can share your badges with your friends. Tell them about your news interests, display your expertise, start a conversation or just plain brag about how well-read you are," suggests Google.

Instead of manually adding your favorite topics to your profile, you could add Google News badges. It's one way to show your expertise and it could be useful if Google plans to integrate Aardvark with Google+ and launch a social Q&A service.

Badges also help you find your favorite Google News topics and add customized sections to the homepage. Google News now uses sliders to let you fine tune your personalized hompepage.

If you don't like badges, there's an option in the Google News settings page that lets you disable this feature.

{ Thanks, Jason. }