More In-Depth Articles in Google Search

For general queries like [global warming], [love], [Mandela], [China], Google shows some in-depth news articles at the bottom of the first page of results. Until now, Google only included 3 articles, but this has changed: you can click "more in-depth articles" and get 5 more articles.

Google also added some related queries you can explore to find other related articles. Clicking the "explore" links sends you to a page that places in-depth articles at the top, but also shows regular search results. Google adds &ida_m=1 to the search URL.

{ Thanks, Rubén. }

Google Tests Card-Style News OneBox

Google tests a card-style interface for the Google News OneBox. It's bigger, snippets are shorter, there's a lot of white space and the link to Google News search results is placed at the bottom of the card.

Here's a screenshot of a Google France search results page:

{ Thanks, Frédéric. }

Google Showcases In-depth News Articles

If you search for a broad topic like [love], [global warming], [censorship], [North Korea], Google shows 3 in-depth news articles at the bottom of the first search results pages. It's an effort to go beyond promoting recent news articles and reward news sites that write detailed articles and in-depth analyses.

Here's an example for [recession]: 3 long articles from Esquire, New York Times and Forbes.

The results for [amazon prime] include a Gizmodo article.

The results for [startups] include a TechCrunch article from April 2012 about the top startup ecosystems.

The first in-depth result for [cloud computing] is a 2007 Businessweek article about Google. It's called "Google and the Wisdom of Clouds".

"To understand a broad topic, sometimes you need more than a quick answer. Our research indicates perhaps 10% of people's daily information needs fit this category - topics like stem cell research, happiness, and love, to name just a few. (...) I'm happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. This is exactly what you'll find in the new feature. In addition to well-known publishers, you'll also find some great articles from lesser-known publications and blogs," says Google's Pandu Nayak.

There's a help center article that offers more information about this feature. "While the feature is based on algorithmic signals, there are steps you can take as a webmaster to help Google find your high-quality, in-depth content and best present it to users in the search." Google suggests to use schema.org article markup, Google authorship markup, logos and content that can be accessed without subscription.

Google News has a similar section that's called "spotlight", but it only includes recent news articles. "The Spotlight section of Google News is updated periodically with news and in-depth pieces of lasting value. These stories, which are automatically selected by our computer algorithms, include investigative journalism, opinion pieces, special-interest articles, and other stories of enduring appeal. To access the stories in this section, just click Spotlight on the left side of the page."

Google News OneBox With Bigger Photos

Google tests an updated version of the Google News OneBox, with bigger thumbnails. The images are really big and I find them distracting. Another change is that the first link no longer sends you to a Google News search results page, it points to a news article and borrows its title.

Here's the existing interface:

{ Thanks, Michel. }

Updated Interface for Google News

Google News is the latest Google service that gets a new design consistent with Google+. There's a new color scheme, more white space, a new header and two buttons that replace the customization links.

It's strange to see the label-less blue search button next to the "search the Web" button. Gmail's new interface uses two buttons that are easier to differentiate, instead of confusing users. There's a lot of wasted space at the top of the page and the two new buttons are too prominent, especially if you consider that you'll not use them very often.


In a recent Google+ post, Larry Page said that Google has launched a "beautiful, consistent and simpler design". He continued: "Google+ is also a great example of another focus of mine - beautiful products that are simple and intuitive to use and was actually was one of the first products to contain our new visual redesign." A New York Times blog post quotes Patrick Pichette, Google's CFO, who concludes that "there was just too much clutter. Larry in the last 90 days basically said, 'Hey, it's just time to re-shift. Don't lose any insights into the deep engineering that we drive, but let's make sure we don't lose focus on the ease of use."

{ Thanks, Anthony. }

Google News Badges

Google News added a feature that could encourage users to read more: collectible badges. "The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends," informs Google.


Google created more than 500 badges, so it's very likely that you'll collect at least one of them if you visit Google News frequently. Badges reward people that constantly read articles on a certain topic, so you're more likely to receive a badge if you read 3-4 articles a day about Google than if you read 10 articles about Google every 3-4 days.

While this feature could encourage users to visit Google News more often, the main purpose is to find people that know a lot of things about certain topics. "Your badges are private by default, but if you want, you can share your badges with your friends. Tell them about your news interests, display your expertise, start a conversation or just plain brag about how well-read you are," suggests Google.

Instead of manually adding your favorite topics to your profile, you could add Google News badges. It's one way to show your expertise and it could be useful if Google plans to integrate Aardvark with Google+ and launch a social Q&A service.

Badges also help you find your favorite Google News topics and add customized sections to the homepage. Google News now uses sliders to let you fine tune your personalized hompepage.

If you don't like badges, there's an option in the Google News settings page that lets you disable this feature.

{ Thanks, Jason. }